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Skills gaps are holding some
organisations back … hindered by
a lack of understanding of what
digital technologies can do for their
organisation.’The 2015 Report by the Warwick Commission
on the Future of Cultural Value
‘Digital literacy needs to be achieved across the board,
especially in the context of museum leadership.’ (NMC Horizon Report 2016 Museum Edition)
‘… over a third still feel that they do not have the in-
house skills, IT systems or the necessary expert
advice to meet their digital aspirations … growing
digital capacity remains an ongoing challenge for a
majority of organisations Nesta R&D Fund, Digital Culture 2014
Skills gaps are holding some
organisations back … hindered by
a lack of understanding of what
digital technologies can do for their
organisation.’The 2015 Report by the Warwick Commission
on the Future of Cultural Value
‘Digital literacy needs to be achieved across the board,
especially in the context of museum leadership.’ (NMC Horizon Report 2016 Museum Edition)
‘… over a third still feel that they do not have the in-
house skills, IT systems or the necessary expert
advice to meet their digital aspirations … growing
digital capacity remains an ongoing challenge for a
majority of organisations Nesta R&D Fund, Digital Culture 2014
Skills gaps are holding some
organisations back … hindered by
a lack of understanding of what
digital technologies can do for their
organisation.’The 2015 Report by the Warwick Commission
on the Future of Cultural Value
‘Digital literacy needs to be achieved across the board,
especially in the context of museum leadership.’ (NMC Horizon Report 2016 Museum Edition)
‘… over a third still feel that they do not have the in-
house skills, IT systems or the necessary expert
advice to meet their digital aspirations … growing
digital capacity remains an ongoing challenge for a
majority of organisations Nesta R&D Fund, Digital Culture 2014
‘… over a third still feel that they do not have the in-
house skills, IT systems or the necessary expert
advice to meet their digital aspirations … growing
digital capacity remains an ongoing challenge for a
majority of organisations Nesta R&D Fund, Digital Culture 2014
Skills gaps are holding some
organisations back … hindered by
a lack of understanding of what
digital technologies can do for their
organisation.’The 2015 Report by the Warwick Commission
on the Future of Cultural Value
‘Digital literacy needs to be achieved across the board,
especially in the context of museum leadership.’ (NMC Horizon Report 2016 Museum Edition)
The UK government’s challenge to museums
to make ‘better use of digital technology’ and
for museums to harness ‘academic
collaboration’ in order to ‘work better together
in the digital age’ Matt Hancock, Minister of State for Digital and Culture,
University Museums Group, Oxford (22 Sept. 2016)
AHRC’s Heritage Strategic Priority Areas (February 2016)
‘Community Engagement with Heritage’ (11.i)
new and emerging technology-based forms of
engagement with heritage;
‘Sustainable Management
of Cultural Heritage’ (11.iii)
the challenges related to heritage
management in the digital/information age;
‘Changing Heritage Economies’ (11.vi)
the role that heritage plays within the digital economy
and emerging fields of technology.
AHRC’s Heritage Strategic Priority Areas (February 2016)
‘Community Engagement with Heritage’ (11.i)
new and emerging technology-based forms of
engagement with heritage;
‘Sustainable Management
of Cultural Heritage’ (11.iii)
the challenges related to heritage
management in the digital/information age;
‘Changing Heritage Economies’ (11.vi)
the role that heritage plays within the digital economy
and emerging fields of technology.
Digital being naturalised within the museum’s vision and articulation of itself
A preparedness for a post-digitalorganisational structure
Digital being naturalised within the museum’s vision and articulation of itself
The presence of ‘digital thinking’
A preparedness for a post-digitalorganisational structure
Actively recruiting blended roles
Digital being part of the generativeand ideation moment
Blended production
Digital being naturalised within the museum’s vision and articulation of itself
The presence of ‘digital thinking’
Strategising for a multiplatform future
No need for digital to be strategised separately
A preparedness for a post-digitalorganisational structure
Actively recruiting blended roles
Digital being part of the generativeand ideation moment
Blended production
Digital being naturalised within the museum’s vision and articulation of itself
The presence of ‘digital thinking’
Strategising for a multiplatform future
No need for digital to be strategised separately
The postdigital museum
A preparedness for a post-digitalorganisational structure
Actively recruiting blended roles
Digital being part of the generativeand ideation moment
Blended production
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
inside outside
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
inside outsideco
nd
itio
ns
actio
ns
(Parry, Royston, James & Dziekan, 2016)
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
inside outsideco
nd
itio
ns
actio
ns
(Parry, Royston, James & Dziekan, 2016)
[ fluency ]
IDENTIFY
digital assets
(being
informed)
VALUE
digital culture
(being
reflective)
MANAGE
digital change
(being
responsive)
CREATE
digital experience
(being
active)
inside outsideco
nd
itio
ns
actio
ns
(Parry, Royston, James & Dziekan, 2016)
[ fluency ][ confidence ]
Amgueddfa Cymru - National Museum Wales
National Museums Scotland
National Army Museum
Royal Pavilion & Museums Brighton and Hove
Derby Museums Trust
Museum of London
Museums Association
Association of Independent Museums
Arts Council England
Museum Development Network
Culture24
School of Museum Studies, UoL
Research Institute for Cultural and Media Economies, UoL
Institute for Employment Research, University of Warwick
Zanvyl Krieger School of Arts & Sciences, Johns Hopkins University, US
Faculty of Art Design & Architecture, Monash University, Australia
Heritage Lottery Fund
National Museums Directors Conference
Collections Trust
Nesta
FutureLearn
Amgueddfa Cymru - National Museum Wales
National Museums Scotland
National Army Museum
Royal Pavilion & Museums Brighton and Hove
Derby Museums Trust
Museum of London
Museums Association
Association of Independent Museums
Arts Council England
Museum Development Network
Culture24
School of Museum Studies, UoL
Research Institute for Cultural and Media Economies, UoL
Institute for Employment Research, University of Warwick
Zanvyl Krieger School of Arts & Sciences, Johns Hopkins University, US
Faculty of Art Design & Architecture, Monash University, Australia
Heritage Lottery Fund
National Museums Directors Conference
Collections Trust
Nesta
FutureLearn
Amgueddfa Cymru - National Museum Wales
National Museums Scotland
National Army Museum
Royal Pavilion & Museums Brighton and Hove
Derby Museums Trust
Museum of London
Museums Association
Association of Independent Museums
Arts Council England
Museum Development Network
Culture24
School of Museum Studies, UoL
Research Institute for Cultural and Media Economies, UoL
Institute for Employment Research, University of Warwick
Zanvyl Krieger School of Arts & Sciences, Johns Hopkins University, US
Faculty of Art Design & Architecture, Monash University, Australia
Heritage Lottery Fund
National Museums Directors Conference
Collections Trust
Nesta
FutureLearn
Amgueddfa Cymru - National Museum Wales
National Museums Scotland
National Army Museum
Royal Pavilion & Museums Brighton and Hove
Derby Museums Trust
Museum of London
Museums Association
Association of Independent Museums
Arts Council England
Museum Development Network
Culture24
School of Museum Studies, UoL
Research Institute for Cultural and Media Economies, UoL
Institute for Employment Research, University of Warwick
Zanvyl Krieger School of Arts & Sciences, Johns Hopkins University, US
Faculty of Art Design & Architecture, Monash University, Australia
Heritage Lottery Fund
National Museums Directors Conference
Collections Trust
Nesta
FutureLearn
Amgueddfa Cymru - National Museum Wales
National Museums Scotland
National Army Museum
Royal Pavilion & Museums Brighton and Hove
Derby Museums Trust
Museum of London
Museums Association
Association of Independent Museums
Arts Council England
Museum Development Network
Culture24
School of Museum Studies, UoL
Research Institute for Cultural and Media Economies, UoL
Institute for Employment Research, University of Warwick
Zanvyl Krieger School of Arts & Sciences, Johns Hopkins University, US
Faculty of Art Design & Architecture, Monash University, Australia
Heritage Lottery Fund
National Museums Directors Conference
Collections Trust
Nesta
FutureLearn
Amgueddfa Cymru - National Museum Wales
National Museums Scotland
National Army Museum
Royal Pavilion & Museums Brighton and Hove
Derby Museums Trust
Museum of London
Museums Association
Association of Independent Museums
Arts Council England
Museum Development Network
Culture24
School of Museum Studies, UoL
Research Institute for Cultural and Media Economies, UoL
Institute for Employment Research, University of Warwick
Zanvyl Krieger School of Arts & Sciences, Johns Hopkins University, US
Faculty of Art Design & Architecture, Monash University, Australia
Heritage Lottery Fund
National Museums Directors Conference
Collections Trust
Nesta
FutureLearn
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