Building Products, not Apps

Building Products,not Apps

9in each 10 new

products end up falling

"whys" new products failX

"whys" new products failX Target Market

"whys" new products failX Target Market

Lack of demand

"whys" new products failX Target Market

Lack of demandDevelop mobile first

"whys" new products failX Target Market

Lack of demandDevelop mobile first

…

Why talk about Products, to devs?

Startups changed the market

Devs, also decide

Your Product

?

João Mouragithub.com/joaomdmoura twitter.com/joaomdmoura

speakerdeck.com/joaomdmoura

CTO at Palpiteros

Apps are about Features Products are about People

Milk shakes problem!

How’d devs solve it?

“People don’t want a quarter-inch drill, they want a quarter-inch hole.”Theodore Levitt

People buy products to

get jobs done

jobs to be done

jobs to be done

?

As a I want so that

As a I want so that

#{type of user} #{some goal} #{some reason}

As a I want so that

moderator create a room I invite friends

As a I want so that

friend join a room post pics of cats

friend

join a room

post pics of cats

User

Action

Result

(MVP) Minimum Viable Product

If Apple can launch a smartphone without Find or Cut-and-Paste, what can you cut out of your product requirements?

Lance Glasser, former CTO KLA-Tencor

The first version of Gmail was literally written in a dayPaul Bunchheit, Google / Friendfeed / Facebook

As a I want so that

Cat owner cat food feed my cat

As a I want so that

Lazy cat owner monthly food I don’t get out bed

Decision

Decision

WTH?

Decision

WTH? Kind of cat?

Decision

WTH? Kind of cat?

Plan

Decision

WTH? Kind of cat?

Plan

Healthy

Decision

WTH? Kind of cat?

Plan

Healthy

Delivery

Decision

WTH? Kind of cat?

Plan

Healthy

Delivery

Account

Decision

WTH? Kind of cat?

Plan

Healthy

Delivery

Account

Email

Decision

WTH? Kind of cat?

Plan

Healthy

Delivery

Account

Email

Cat Food!

?

Decision

Decision

WTH?

Decision

WTH? Kind of cat?

Decision

WTH? Kind of cat?

Plan

Decision

WTH? Kind of cat?

Plan

Healthy

Decision

WTH? Kind of cat?

Plan

Healthy

Delivery

Decision

WTH? Kind of cat?

Plan

Healthy

Delivery

Account

Decision

WTH? Kind of cat?

Plan

Healthy

Delivery

Account

Email

Decision

WTH? Kind of cat?

Plan

Healthy

Delivery

Account

Email

Cat Food!

Decisão

WTH?

Plan

Healthy

Email

Cat Food

WTH?

Plan

Healthy

Email

Monthly vegan cat food!

$30 -> New York

Why?

BUY NOW!

Metrics are people

Innovation + Emotion

Emoção

Emoção

dopamine =

emotional connection

ReviewElevator test

Review

Review

Review1. Products are about people

Review1. Products are about people2. Minimum Viable Product

Review1. Products are about people2. Minimum Viable Product3. Metrics FTW!

Review1. Products are about people2. Minimum Viable Product3. Metrics FTW!4. Innovation + Emotion

Improve the football experience!

He are hiring jmoura@palpiteros.com

RubySourcehttp://www.sitepoint.com/author/jmoura/

gioco.pro

João Mouragithub.com/joaomdmoura twitter.com/joaomdmoura speakerdeck.com/joaomdmoura

CTO at Palpiteros