Building Enterprise Mobility Strategy

Building Enterprise Mobility StrategySUBHAMOY CHAKRABORTIWEBINAR AT TECHGIG.COM WWW.SUBHAMOY.COM

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About Me 12 years of Techno-Managerial career, 9 years in Mobility

Career: Working as Head, Enterprise Mobility in Magma Fincorp Limited Earlier worked with Cognizant, Oracle India, Wipro Technologies Consulted Tier 1 Mobile OEMs from North America, UK and Japan

Education: BE (Jadavpur University) M.Tech (Indian Statistical Institute) Exec Education (Harvard Business School)

Social Signatures: Linkedin: https://www.linkedin.com/in/csubhamoy Twitter: https://twitter.com/csubhamoy

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About Mobility @ Magma Fincorp Ltd Mobility has changed the way

Business happens at Magma Sales Collection Insurance

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Table of Content

1. What is Enterprise Mobility?

2. Why do you need a Strategy?

3. 5 Steps to Enterprise Mobility (if you are running short on time)

4. 6 areas that a CIO/CTO/Head-Mobility should cover

5. More

6. Conclusion: Critical Success Factors

Lets take the Plunge…

Topic that we would talk about

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What is Enterprise Mobility?

Enterprise Mobility is a Change Management initiative

1. Developing a series of Apps for the customers?2. Making a portal mobile-ready?3. Building mobile pages of the core applications?4. All of the Above & more

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Why do you need a Strategy? Alignment with Business Strategy, which requires

Making Business team a crucial stakeholder

Expansion of Enterprise IT Architecture, leading to Highly interoperable systems instead of another silo Accelerated growth and demand for faster dev turnaround time

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5 steps to Enterprise Mobility (if you are running short of time)

1. Find the sponsor2. Build the overall strategy3. Work out TCO and CBA4. Implement & rollout5. Drive Change Management

COST1. Device capex2. Application Dev capex3. Application maintenance opex4. Testing capex5. Infra capex6. Helpdesk Opex7. Security capex8. ISP opex

BENEFITS??

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6 areas that a CIO/CTO/Head-Mobility should cover before embarking on Ent. Mobility

1. Priority 2. Target Users

3. Device platform

4. Application framework5. Security6. Sourcing

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1. Priority Enterprise IT Architecture is always getting updated Should I start the Mobility initiative now or wait for things to stabilize a bit?

Get started on Mobility before your competition

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2. Target User Who gets highest priority?

Customer (B2C) Business (B2B) Employee (B2E)

Are you still building B2C mobile apps for your Org? How many apps did you download in the last month in your smartphone?

65% of US smartphone users downloaded ZERO apps in a month, as per a survey

Build a strategy specific to your Organization’s business need

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3. Device Platform Rugged device or Smart tabs? Android, iOS, Windows or All? Owned by Company or individual?

Device choice changes with business and country. Strategy built for USA may not work in India.

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4. Application framework Native or HTML5 or Hybrid? MEAP or custom built?

To MEAP or not?1. Support 3 or more mobile applications2. Support 3 or more mobile OS3. Integrate with at least 3 back-end data

sources

Key deciding factor towards an Application framework choice would be End user profile, Features and Fitment into overall IT strategy and architecture.

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5. Security Security is a multi-layered strategy

Device Data (in rest, in transit) Application development (example: SQL

injection, hard coding of user id) Infrastructure

Enterprise Mobility and discarded smart devices

Experiment on 20 used Smartphones yielded personal data from wiped out phones

How about Enterprise data?

Security is not for post-mortem – it’s a must-have strategy for development

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6. Sourcing Development Testing Training Helpdesk

Key Decision Factors: Variety of technology Key skills Availability of talent pool Budget Sporadic or even Build vs. Buy

To build a team internally or to get the best talents from multiple domains?

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More: Integration with backend systems Standalone Apps don’t work in

Enterprise Building the bridge and interfaces

every time is a challenge

Modern Architecture proposes “Mobile Backend as a service” (*Gartner)

Interface layer

App Server

DB Server

Mobile App

App Server

DB Server

Web Server

Mobility Core System

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More: App management and distribution Do you plan to share the apps to public? Would you have a private app store? How do you manage versions and replace them?

Does App replacement causes data removal also?

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More: UX UX is more important in Mobile than Web Invest in UX for better uptake Good mix of UX & feature makes a Mobile app great

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Conclusion: Critical Success Factors for Enterprise Mobility

1. Having the Big picture2. Setting up the right technology architecture framework3. Embedding Security in the development process4. User Experience5. Change Management to make the rollouts successful

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Thank You

Pic courtesy: Lewis Pugh

Reach me at @csubhamoy on Twitter and www.subhamoy.com