Building an online PR campaign for bloggers

Launching New Mobile Technologies, Products and Apps to the Blogosphere

Dan GerstenfeldInterteam Content Services

Boaz Babai ARPU~UP

Maximum exposure to targeted audience for minimal investment

• Just as R&D requires systematic strategy, also the launch process should be carefully planned

• An affective way to create a buzz is the craft an online marketing campaign

• For start-ups, with limited resources, digital news release offers a great opportunity to spread the word out.

Tools used by journalists for reportingSource: Middleberg /SNCR

First the bloggers publish…

and then the media follows

Media Impact

Clicks Impact

What does it take ?

• Ready to launch product• Building a successful story• Tailored massages for target audience• Optimization• Incorporating video and visuals• Distribution to leading bloggers• Social media promotion• Monitoring, analysis and road map creation

Several successes stories from the mobile industry

Contact Info

Dan Gerstenfeld

Interteam Content Serviceswww.interteam.co.ildan@interteam.co.il

+972-52-3745989

Boaz BabaiARPU~UPwww.arpu-up.comBoaz.babai@arpu-up.com

+972-54-5700157