BrandNewGame on mobile future @marcom 2012

Mobile: The FutureBart Hufen - BrandNewGame

vrijdag 15 juni 12

My Past BartHufen

Present @BartHufen

Book: www.brandnewplayground.com Blog : www.gamingandbranding.com Bizz : www.brandnewgame.nl

vrijdag 15 juni 12

1974 - 1999: Playing Around 1999 - 2002: Atari Benelux 2002 - 2007: Diesel Benelux 2007 - 2009: Crossmarks 2009 - Now: BrandNewGame

Projects 2009 - 2012

ABN Amro Haven Amsterdam Schiphol Airport Unilever Holland Casino Ziggo Novamedia (o.a. Postcode Loterij)

vrijdag 15 juni 12

1974 - 1999: Playing Around 1999 - 2002: Atari Benelux 2002 - 2007: Diesel Benelux 2007 - 2009: Crossmarks 2009 - Now: BrandNewGame

Projects 2009 - 2012

ABN Amro Haven Amsterdam Schiphol Airport Unilever Holland Casino Ziggo Novamedia (o.a. Postcode Loterij)

vrijdag 15 juni 12

Content

Define ‘Mobile’ for me please...

vrijdag 15 juni 12

Content

1. The Past

2. The Present

3.The Future

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1/3 The Past

What’s happened...?

vrijdag 15 juni 12

2/3 The Present

What’s happening...?

vrijdag 15 juni 12

1/3 The Past

What’s happened...?

vrijdag 15 juni 12

2/3 The Present

What’s happening...?

vrijdag 15 juni 12

1/3 The Past

What’s happened...?

vrijdag 15 juni 12

2/3 The Present

What’s happening...?

vrijdag 15 juni 12

1/3 The Past

What’s happened...?

(1997)

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2/3 The Present

What’s happening...?

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2/3 The Present

1. Data Driven Design 2. Connected Communities, Convergence & Cloud Computing 3. Experience Economy

What’s happening...?

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Google’s Mission: to organize the world's information and make it universally accessible and useful.

1/3 Data Driven Design

2/3 The Present

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1/3 Data Driven Design

2/3 The Present

vrijdag 15 juni 12

1/3 Data Driven Design

2/3 The Present

vrijdag 15 juni 12

2/3 The Present

vrijdag 15 juni 12

2/3 The Present

Define ‘Mobile’ for me please...

vrijdag 15 juni 12

2/3 The Present

Define ‘Mobile’ for me please...

vrijdag 15 juni 12

2/3 The Present

vrijdag 15 juni 12

2/3 The Present

1/3 Data Driven Design: Gamification

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2/3 Connected Communities, Convergence & Cloud

2/3 The Present

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2/3 Connected Communities

Data Driven Dialogues

2/3 The Present

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Content Conversations

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2/3 Convergence

2/3 The Present

Define ‘Mobile’ for me please...

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2/3 Cloud Computing

Shift from posession to acces through subscriptions

2/3 The Present

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1/3 Digital, Innovation, Trends

2/5 Cloud Computing

Shift from posession to acces through subscriptions

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3/3 Experience EconomyJoseph Pine II:

“Experiences are the most valuable concepts in life. We continuously seek the thrill of a good experience and love to balance a bad one.”

2/3 The Present

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3/3 Experience Economy

Remarkable & Relevant Experiences are Shared

2/3 The Present

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2/3 Future Trends

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2/3 The Present

http://bit.ly/M58grL

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3/3 The Future

1. Be Real (authentic) 2. Behave Righteously 3. Remain Remarkable 4. Remain Relevant 5. Reward Relationships

Be Real & Righteous

Remain Remarkable

Remain Relevant

Reward Relationships

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3/3 The Future

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Looking through the eyes of Google

3/3 The Future

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3/3 The Future

The world looks like a Matrix of data

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Go(o/g)gle

http://www.brandnewgame.nl/2012/04/project-glass-one-day/

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3/3 The Future

The Mobile future is playful as well...

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3/3 The Future

The Mobile future is playful as well...

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3/3 The Future

http://www.brandnewgame.nl/2011/06/wii-u-new-nintendo-controller-official-2011/

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Develop your own!

Objective Target Group Brand Essence

Concept

vrijdag 15 juni 12

Develop your own!

vrijdag 15 juni 12

Thanks for Having Me!

On SlideShare check:

BrandNewGame Digital Interactive Branding

vrijdag 15 juni 12

My Past BartHufen

Present @BartHufen

Book: www.brandnewplayground.com Blog : www.gamingandbranding.com Bizz : www.brandnewgame.nl

vrijdag 15 juni 12