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This was an in-depth talk on the future of technology, brand engagement. It focused on the next generation of the interface – discussing calm technology, mobile and sensor technology (location, triggers, buttons) and the future of sharing. The talk was given at SAY:CREATE 2012 in Carmel, California on Tuesday, Sept 11, 2012.
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BRAND ENGAGEMENT AND THE FUTURE OF THE
INTERFACEAMBER CASE
@CASEORGANIC CASE@CASEORGANIC.COM
Wednesday, September 12, 12
CYBORG ANTHROPOLOGY
Wednesday, September 12, 12
we are allcyborgs
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
Wednesday, September 12, 12
an organism “to which exogenous components have been added for the purpose of adapting to new ambient spaces”
cyborg:
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
Flickr: cybertoad
Wednesday, September 12, 12
http://farm1.static.flickr.com/119/293670483_cbce23bdde
_b.jpg
Flickr: soylentgreen23
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
Univac 1 ~1950’s ^^
iPhone ~2000’s >>Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
traditional anthropologyWednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
cyborg anthropologyFlickr: futurestreet
Wednesday, September 12, 12
I. PRESENT DAY
Wednesday, September 12, 12
SLIDE TITLE GOES HERE the automaticproductionof space
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
Wednesday, September 12, 12
HyperlinkedMemories
Wednesday, September 12, 12
Nick Rodrigues
Email Garden, 2011
Wednesday, September 12, 12
Persistent Paleontology
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
informationjet-lag
Wednesday, September 12, 12
Panic Architecture
Wednesday, September 12, 12
Devicesand their
discontents
Wednesday, September 12, 12
Devices and their
discontents
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
Flickr: GenoDM
Temporarily Negotiated Private SpaceWednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
Nick RodriguesPortable Cellphone Booth
Wednesday, September 12, 12
II. HISTORY
Wednesday, September 12, 12
Self-Portrait of Steve Mann with Wearable Computing Apparatus 1981.
Wednesday, September 12, 12
Diminished Reality
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
Mann’s Real-life Adblock
Wednesday, September 12, 12
Twiddler by HandyKey Corporation
One-Handed Key Chording USB
KeyboardWednesday, September 12, 12
Remember the MilkContextual Notification Systems
Virtual Post-It Notes with Image Processing1995
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
Computer-Mediated Reality: Face Recognition and History
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
Evolution of Prosthesis
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
Today
Wednesday, September 12, 12
Borg Group – MIT Media LabWednesday, September 12, 12
Thad StarnerGeorgia Tech
Wednesday, September 12, 12
Google Glass
Wednesday, September 12, 12
III. Non-visual wearable computing
Wednesday, September 12, 12
Haptic Compass Belthttp://www.sensebridge.net
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
Wednesday, September 12, 12
IV. What Next?
Wednesday, September 12, 12
NEED TO MAKE A BOLD STATEMENT ABOUT ONE POINT OR WRITE OUT A
QUOTE. USE THIS SLIDE.
Persistent Architectures
Wednesday, September 12, 12
Skeuomorphsand Interfaces
Wednesday, September 12, 12
Superhuman Interfaces
Wednesday, September 12, 12
V. The FutureWednesday, September 12, 12
Calm Technology
Wednesday, September 12, 12
Calm technology Actions as buttonsInvisible interfacesTrigger-based interactions
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
Wednesday, September 12, 12
An Invisible Button
1500m
120m
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
Functional Location-Based Reminder Applications 2006
Wednesday, September 12, 12
Sounds Great!
But…
Wednesday, September 12, 12
Real Problems
Wednesday, September 12, 12
Battery Drain
Wednesday, September 12, 12
Geoloqi Geo “Low-Key”
Next Generation Location Platform
Wednesday, September 12, 12
your phone will become a remote control for reality.
Wednesday, September 12, 12
Location should empower people
Wednesday, September 12, 12
Geonotes - Location-Based MessagesWednesday, September 12, 12
Proximal NotificationWednesday, September 12, 12
Location-based Augmented Reality
Wednesday, September 12, 12
Use Case: Home AutomationEnergy management and notifications
-Enter the house, the lights turn on
-Leave, and the lights turn off
Wednesday, September 12, 12
Real-Time Hyperlocal Weather
Wednesday, September 12, 12
Transit NotificationWednesday, September 12, 12
Real-Life GamingWednesday, September 12, 12
NEED TO MAKE A BOLD STATEMENT ABOUT ONE POINT OR WRITE OUT A
QUOTE. USE THIS SLIDE.
mapattack.org
Wednesday, September 12, 12
IV. Bringing static content to life
Wednesday, September 12, 12
Pinball Machine Database
Wednesday, September 12, 12
Bringing Wikipedia
to Life
Wednesday, September 12, 12
To reshape the digital media experience in a way that will become a new standard in quality publishing.
SLIDE TITLE GOES HERESUBHEADLINE CAN GO HERE OR DELETE THIS BOX.
Reid BeelsDon’t Eat That!Wednesday, September 12, 12
The best technologyis invisible
It should get out of the way and connect people.
Wednesday, September 12, 12
No longer this.
Wednesday, September 12, 12
This!
Wednesday, September 12, 12
Amber Case@caseorganichttp://geoloqi.comcase@caseorganic.com
Thank you!
Wednesday, September 12, 12
Amber Case@caseorganic
http://geoloqi.comcase@caseorganic.com
Wednesday, September 12, 12
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