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For more of the latest information on social media marketing, please visit our official blog page at http://blackboxsocialmedia.com/topicss/blog/
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Brace Yourself for The New Google
Algorithm
Google is at it again. After Panda and Farmer wreaked havoc on websites
the moment they were implemented, Google has announced fresh changes
in its search algorithms.
Now websites should now be ready as the search engine giant is once again rolling out a new Google algorithm. The new changes will now focus on
semantic search which is based on the context or meaning of words and how they were used in search terms. Here are some tips on how to prepare for
the new updates.
New Google Algorithm | Create Informative Content
More than just selling products or your business, you should focus on
creating informative content. Google would be focusing on making
searches relevant and useful to searchers.
Providing valuable information would auger well for your rankings based on
the new algorithm. Avoid copying from other people’s content because it would only make things worse for
your site.
As mentioned above, the new Google algorithm would be context-based. Instead of keywords, you should try
to improve the meaning of your keywords.
New Google Algorithm | Focus On The Context Of Your Content
he expression “I am so hungry I could die” may be an idiomatic expression but could have another meaning to
another. The phrase “furry pets” may be a dog to you but could refer to a cat for another. Place synonymous
keywords on the proper context and you are safe from any possible
penalties.
Adding an FAQ page will make your website user friendly and hence
appealing to Google. At the same time, it will make you an authority in answering queries about a particular topic. You can give it the title “Ask an Expert” page. This
will help your page get indexed by Google.
New Google Algorithm | Create an FAQ Page
If you are using text for your content, it is recommended to add an image or two to
it. Likewise, you can also add videos to your content. Of course, it has to be
related to your website.
New Google Algorithm | Mix Up Your Content
Before it is a common practice of SEO practitioners to collect and use for their
sites. However, with the new algorithm this is bad and will over optimize your website. Make sure that your links are worth linking
and will become assets. Build backlinks from different mediums.
New Google Algorithm | Backlinks
Updates like these will always be implemented by Google so you should
always be ready for these changes. There are other techniques that can help you cope up with these new changes so do
search for them and find out what works best for your company.
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