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In his BlogWell Dallas presentation, SocialMedia.org’s CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media. Andy covered the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
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Ethics Best Practices
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IT’S ALL ABOUTTRUST
The difference between honesty and sleazery:
THIS IS THE LAW
1. Require disclosure and truthfulness in social media outreach.
2. Monitor the conversation and correct misstatements.
3. Create social media policies and training programs.
Three Guides for Safe Social Media Outreach
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Stay SafeNever pay
Real disclosure
Don’t lie to your mom
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10 Magic WordsI work for _________, and
this is my personal opinion.
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Who are you?
Were you paid?
Is it an honest opinion based on a real experience?
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Biggest Risk:Training Failure
Checklists for every situation
Customize for your team
• Disclosure of Identity• Personal and Unofficial
Participation• Truthfulness• Outreach and Advocacy
Campaigns• Agency/Contractor Disclosure• Vendor Questionnaire• Policies and Training
Disclosure Best Practices Toolkit
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Be careful who you hire
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We have a chance to do something good
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Raise your standards
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Save your brand
Save your reputation
Save your jobTweet this! #blogwell
SAVESOCIALMEDIA
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If you have to ask, the answer is no
It’s easier to be honest
Pass it on
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