View
1.480
Download
0
Category
Tags:
Preview:
DESCRIPTION
Dell Small Business Excellence Award 'Day at Dell' Presentations. Nov. 2009
Citation preview
SOCIAL MEDIA 101
Lionel Menchaca, Chief BloggerKara Krautter, SMB Social Media
November 2009
PREPARING FOR THE ERA OF SOCIAL COMMERCE
2
On your mark. Get set.Blog.
A guide for blogging.
3
Now, what’s A blog again? Blog: (n) a type of website,
usually maintained by an
individual with regular entries of
commentary, descriptions of
events, or other material such
as graphics or video
4
Blogging best practices.
Tips and tricks to make the
most of your blogging time.
5
Tip 1: Explore.
Check out a few blogs and
read up. Putter around on
www.blogsearch.google.com
and read a few posts.
This will give you a feel for
how the online community
will perceive your topic as
well as giving you ideas for
story angles.
6
Tip 2: Get To Know Your Readers. Then Write Accordingly.
You can only reach your
readers through their own
self-interests. Become your
reader and think about what
you’d want. Reward them
for spending time with you.
7
Tip 3: You HaveA Voice. Use It.
Stop writing. Start talking into
your keyboard. When you use
a conversational tone, your
readers will relate to you. And
spending time on your post will
become valuable to them.
8
Tip 4: Think globally.
Write to a person who is not
familiar with a local product,
service, pastime, country
or terminology.
9
Tip 5: Be fresh or be ignored.
Try to make some aspect of
your blog unique, newsworthy
and engaging.
10
Tip 6: Short = good.
Blogs are for the small attention
spans. 300-400 words are a
good rule of thumb.
11
Tip 7: A picture is worth, well, you know.
Add a great picture or video
to your written content to get
more readers.
12
Tip 8: Your mom was right. It’s good to share
Linking to other blogs and
websites helps you build a
network of associates who will
in turn link to our blogs.
13
Tip 9: Google should be your friend.
Add search terms you know
your audience uses, especially
in the title and lead paragraph
of your post.
14
Your handy-dandy blogging checklist.
Keywords – I have keywords in the
title and body. I have retained
content relevance.
Message – my key messages are
clear and you can tell what the post
is about from the heading.
Links – my blog has multiple links
to other sites that add value to the
conversation.
Tone – my blog is conversational
and encourages dialogue and
comments.
Proof-read – my blog has been
proof read. New ideas and
feedback have been considered.
15
Let the shameless plugging begin.
Building a blogger network
16
Building readership builds leadership.
Information published by Advanced Human Technologies under a Creative Commons Attribution ShareAlike 2.5 License
17
The five “cs” of blogging.
18
The five “cs” of blogging.
This is about people, not
marketing. So be articulate,
responsive, honest, smart
and resourceful.
1. Conversation2. Concept3. Context4. Community5. Credibility
19
The five “cs” of blogging.
What’s the compelling idea?
1. Conversation2. Concept3. Context4. Community5. Credibility
20
The five “cs” of blogging.
Ask “why is it relevant to
them?” Avoid just doing a copy
and paste of a complete email.
1. Conversation2. Concept3. Context4. Community5. Credibility
21
The five “cs” of blogging.
Join it. Participate without
expectations. While you’re
involved be aware of the
community dynamics and pay
particular attention to the
loudest voices.
1. Conversation2. Concept3. Context4. Community5. Credibility
22
1. Conversation2. Concept3. Context4. Community5. Credibility
The five “cs” of blogging.
Ask yourself, “What makes you
credible?” Become the expert.
And if you receive inquiries
about becoming a paid blogger,
send to the Community team.
23
Connecting 140 characters
at a time.A guide for Tweeting.
24
It’s a verb. It’s a noun. It’s a phenomena.
Twitter is a text-based
communication system
designed to be used in IM and
SMS (text messaging) with a
limit of 140 characters per
message.
25
Development of a SocialMedia MarketingPowerhouse
It’s a micro-blogging service
that allows its users to send
and read other users’ text-
based updates — otherwise
known as tweets.
A mini blog
26
Development of a SocialMedia MarketingPowerhouse
The messages are public and
you decide from which
accounts you want to receive
tweets. Many people tweet
from their mobile phone, not
just from their desktop.
A mini blogSocial
messaging
27
Development of a SocialMedia MarketingPowerhouse
Because of the immediacy
of the medium, news stories
have been known to “break”
on Twitter before traditional
media outlets.
A mini blogSocial
messagingNews
reporting
28
Development of a SocialMedia MarketingPowerhouse
Cutting-edge companies are
using Twitter to build a more
intimate relationship with their
customers, often turning
interested parties into fans
and fans into fanatics.
Newsreporting
Social messagingA mini blog
Social mediamarketing
29
Reasonsto Tweet
How you can help your
business and yourself on
Twitter.
30
Reason #1:Join in.
You’ll connect with a network
of millions of who create,
discover and share thoughts
and information.
31
Reason #2:Speak up.
You’ll quickly share information
with people interested in your
service and specialty.
32
Reason #3:Recon.
You’ll gather real-time customer
intelligence and feedback.
33
Reason #4:Get personal.A personal twitter account is a
great way to connect with other
business owners, customers,
partners and industry leaders.
34
BEFORE YOU BEGIN.LISTEN.
Do a search for your business
and a few key topics in your
field.
“Listening in” by reading
some posts can help you get
a sense of how you want to
engage on Twitter.And when we say listen, we really mean read.
35
Get a goal. Have a purpose.
It’s OK to have multiple goals,
but there should be one
primary objective.
After listening, ask yourself,
“What should be the point to
your Twitter account?”
Here are a few ideas.
36
Market and sell products. For Example: delloutlet
Target Audience:
Cost-conscious computer shoppers in
the U.S.
Primary Objective:
Help move inventory bubbles
Secondary Objective:
Customer retention
37
Resolve customer issues.For Example: Comcastcares
Target Audience:
Customers actively seeking help
online
Primary Objective:
Engage with customers about
problems they are experiencing
38
Get the news out.
For Example: direct2dell
Target Audience:
News media, investors, Dell customers,
partners and advocates
Primary Objective:
Keep target audience up to date on the
latest Dell blog posts
39
Discuss topics of interest. For Example: Dell_Mini
Target Audience:
Owners and prospect for Dell
Mini Netbooks
Primary Objective:
Build loyalty for Dell Mini Netbooks
40
Make the most of Twitter tools.
Keep it short – since you only have
140 characters, it’s important to
shorten URLs.
Utilize Utilities – the standard
Twitter page is a fine way to
engage, but there are several
other utilities that help you be more
efficient on your PC and phone.
Say Cheese – there are specific
sites dedicated to easily sharing
images on Twitter.
41
Don’t look now, but you’re being followed
1. Follow the leader – follow
current Dell Twitter accounts
in your language, and in turn,
request they follow you.
2. Preach to the choir – find
accounts on Twitter that speak
to your target audience or is
your target audience. And then
start posting.
3. Be special – offer exclusive
information, offers, coupons
that can’t be found elsewhere.
4. Be relevant – remember
who your target audience is.
5. Be patient – ’nuff said.
Five steps to grow and retain followers.
42
Your handy-dandy Twitter checklist.
Keywords – I have keywords in the
title and body. I have retained
content relevance.
Message – my key messages are
clear and you can tell what the post
is about from the heading.
Links – my tweet has a link to other
sites that add value to the
conversation.
Tone – my tweets are
conversational and encourage
dialogue and comments.
Proof-read – my tweets have been
proof read. New ideas and
feedback have been considered.
43
In closing:Tips on Managing Your Account:
• Check in at least
once a day to reply to
comments/questions
• Your last post will be
at the top and the most visible
on your page
• Have fun, be engaging,
share, collaborate
Tips to Better Communication:
• Do not Auto DM
(auto direct message)
• Talk like a person,
not a corporation
• Remember that you
represent your company
• Be customer-focused
• Be positive
44
Recommended