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This is a blogging basics presentation I delivered to the Ohio State University chapter of the PRSSA. It's everything I wish I new about blogging in the beginning. At least, it ALMOST is.
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Content Marketing
Sarah J. Storer
Blogging Basics, 101
WHAT DO YOU READ?
Agenda
• What is blogging?• What you should write about• How often you should write• What platforms you should use• How to get found (and read)• Resources
Blogging is…
(the boring definition)A personal journal published on the Web consisting of discrete entries
("posts") typically displayed in reverse chronological order so the most recent
post appears first.
WHO DO YOU WANT TO BE?
HOW DO YOU WANT TO BE PERCEIVED?
What to Write
What do you love?
What intrigues you?
What do you want to learn more about?
What do you want to share?
What are you willing to share?
What to Write
What do you find
important that
others must know?
What to Write
How Often to Write
Consistency is found in that work whose whole and detail are
suitable to the occasion. It arises from circumstance, custom, and
nature.
-Marcus V. Pollio
How Often to Write
What is your goal in writing?
How much time do you have?
What kind of community do you want to build?
How Often to Write
Consistency is more
important than
frequency (to
start).
Platforms
Get a custom domain name (godaddy.com)
Get a custom theme (themeforest.net)
Self-host (wordpress.org)
Platform Tips and Tricks
Make it fit.
Make it
your own.
Platform Tips and Tricks
How to Get Found (and Read)
Your blog goes here…
Use Your (key)WordsPlay Well With Others
Share, share, share
How to Get Found (and Read)
The Internet
is
Nice
How to Get Found (and Read)
QUESTIONS?
Find Me!
www.sarahjstorer.comwww.thenakedredhead.com
@sarahjstorerFacebook.com/TNRblog
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