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11
How Blogging Brings Dialogue to Corporate
Communications
Stephanie Boothhttp://climbtothestars.org26.11.2007, ZürichCC by-nc-sa
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http://flickr.com/photos/18321520@
N00/514633276/
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bigger picture practical advice
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conversation
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you
?
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blogging tool culture strategy
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http://blogs.intel.com/
TO
OL
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http://csr.blogs.mcdonalds.com
/default.asp?item=
140627
CU
LT
UR
E
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blog or wiki?
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blog
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wiki
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bloggingculture
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cluetrainmanifesto
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conversationseverywhere
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control
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word-of-mouthonline
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jump injoin the conversation
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corporate
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EXAMPLEShttp://del.icio.us/steph/20070924+example
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who?human people
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who shouldNOT blog?
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why?communicate
differently
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HOW?
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start blogging blog well
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1. enable
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2. purpose
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3. learn the culture
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a. Me & You
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http://flickr.com/photos/eye2eye/50892860/
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b. listen
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c. passion
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d. style
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e. time
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DO
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DON'T
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FUD
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internal
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cafeteriahallways
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RSS
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shiny!but how?
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5 prerequisites
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1. care
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2. engage
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3. time
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4. control
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5. culture
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5 ingredients
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1. training
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2. dog food
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3. enable
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4. read
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5. human
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recap
prerequisites:- care about people- engage in dialogue- it takes time- let go of control- it’s a culture
for success:- training- eat your dog food- enable- read and listen- human voices
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Thank you!
Stephanie BoothLausanne, Switzerlandhttp://climbtothestars.orgstephanie.booth@gmail.comSkype: steph-booth+41 78 625 44 74
ASCI, 26.11.2007Zürich, CHCC by-nc-sa
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case study:coComment
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case study:Flickr
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