Blogging 101

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Presentation for the WV Statewide Technology Conference 2010

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Session Purpose My hope is that you will leave here with a better understanding of the blogosphere and a firmer grasp of the role of blogging in society today.

I also hope you will leave here as someone who is more likely to regularly maintain a blog yourself.

Who is this guy?

Goals for this first sessionAnswer the questions…

What is a blog? Why do people blog?

How do I get started? What tools do I need?

Ethics and legal issues?

As a fashionable trend, blogging comes and goes…

celebrities who used

to have to write whole paragraphs for their blogs now

“tweet” instead…

as a literary form and as a body of

content, the blog is here to stay.

What are blogs?A shortened form of the word “weblog”

A genre with unique distinctive literary

characteristics

A large portion of the content

available on the web

.

Blog Characteristics

Usually individual authorMostly text, w/ some

imagesRegular entries

Reverse chronological order

Relaxed syntaxFirst person POVPersonal details

Interactive

.

Example

July 30, Dolly Sods – My wife and I took the Avalanche up the five-mile rutted-up dirt

road to the top of Dolly Sods, WV today. We take her dad

(now 75) up there most years to pick huckleberries. Beautiful landscape.

Panoramic views. Thousands of wildflowers. But late frost this year made for a scrawny berry crop. Oh well… Still five quarts of last year’s berries in the freezer… Had a nice time listening to the sounds of the wilderness area and taking

pics of the flowers.

Evolution of Blogging

.

Online Diaries: mid-1990’s

Term “weblog” coined - 1997

Weblog shortened to “blog” and the term “blogger” is born - 1999

Evolution of Blogging

.

Focus on Politics: 2002 (and onward)

Mainstream acceptance and diversification into

niche blogging

Growth of citizen journalism, with blog as a medium.

Evolution of Blogging: Muddying Up the News

Straight news

Editorials

Blogs

How big is the Blogosphere?Technorati (Aug. 21, 2009) said that about 185 million

people world wide had started a blog (26+ million in the US) and that 77% of Internet users read blogs.

Technorati stopped trying to count blogs a couple of

years ago. At they time they were tracking 122

million blogs in 80 or so languages.

Why do people blog?Let’s start by ignoring the 800 pound gorilla in the room….

Four literary purposes for writing

Express

InformPersuade

Entertain

I think, therefore

I am

I think, therefore I blog

I blog, therefore I am

Complicated Motives for Blogging

The four literary purposes tell us why someone writes. But why do

they choose to write a blog?

Answers include: citizen journalism, political

activism, family relationships, personal or professional

development, contribute to their field, promote their business,

desire for attention, delusions of grandeur…

I could go on.

Andrew Sullivan of the Atlantic…

Why I Blog

Decide on a Focus

Picture Your Audience

…just write, really write,

write right now, just do it,

write more, write faster,

right this minute, write often, write

regularly, write impulsively,

write like you mean it,

Write!!!

You can get by

with very little

What you need if you’re going to blog…

You must have:ideas and commitment

a keyboarda connectiona platform

You Probably Also Want:a digital camera

a word processer with spell checkphoto editing software

Major Platforms…

Free, Hosted – Google Blogger, Wordpress.com*

, Tumblr, Posterous

Pay, Hosted - TypePad ,

SquareSpace

Free, Unhosted –

Wordpress.org

Pay, Unhosted - Moveable Type

Quick Look at Blogger

Quick Look at WordPress

Ethics and Legal IssuesFree Speech (Protected Speech)

Defamation (Libel & Slander)Invasion of Privacy

Plagiarism, Copyright, & Fair UseTransparency & Conflict of Interest

Honesty, Fairness, Playing Nice

Freedom of Speech Doesn’t Mean You Can Say Whatever the %^&* You Want…

You can criticize the government. You can advocate unpopular ideas. You can be

controversial.

You cannot promote hate or incite to violence. You cannot lie about other people. You cannot publish obscenities. You cannot violate other

people’s property rights (copyright).

The government can regulate commercial speech. Your words are only protected when

there is some public interest at stake.

DefamationLibel or slander happens when you write or say something about someone and your statement

harms their reputation (as opposed to just insulting them).

Your statement has to be a statement of fact (not opinion). Saying that someone is a jerk isn’t defamation, but saying they’re a tax cheat is

(unless it’s true).

You could get sued.

Plagiarism, Copyright, & Fair Use

Plagiarism – taking someone else’s ideas and pretending they’re your ideas

Copyright - the set of exclusive rights granted to the author or creator of an original work (

Wikipedia)

Fair Use – an author’s right to use a limited portion of someone else’s work to promote

discussion, commentary, criticism, education or research

Invasion of Privacy When you disclose personal facts about

someone that are not common knowledge, you invade their privacy.

The courts are unsettled about the liability involved in this.

Transparency & Conflict of Interest

Are you being paid for your words? Are you related to someone in the post?

Did you eat for free at the restaurant you’re reviewing?

Are you reviewing a product you got for free?Do you have some bias? (It’s okay to have a

bias, if you disclose it.)

New regs on bloggers…

Honesty, Fairness & Playing Nice

Some things are better left unblogged…

Find your niche…

…commit your

thoughts to pixels.

Greg CrueyWV teacher. Blogger and journalist.

BA (Psych) from Augusta State University in Augusta, Ga.Grad Dip (Linguistics) from the Australian National UniversityMS (Adult & Technical Ed) from Marshall UniversityCertification in Ed Leadership from Salem University

gregcruey @ gmail.comgregcruey.blogspot.comgregcruey.edublogs.org

Member IRA, ISTE, CEC, ASCD, ACLU, WVAFT

Rabid University of Tennessee sports fan…