Blog Orlando

The Global SurveyThe Global Survey

Shel IsraelShel Israel

shelisrael1@gmail.comshelisrael1@gmail.com

http://globalneighbourhoods.nethttp://globalneighbourhoods.net

2 guys. backyard fence. Conversations, not technology.

Giovanni’s RevengeGiovanni’s Revenge

Male bonding. A little girth.1/3 off. Sore hip. ‘I’m Sicillian. We get even.”

Prosceno from Jersey. Fundamental communication change. Thought leadership. Big thoughts. Traditional project.

Start-ups kinda guy. Little test. Do it like ‘Naked.’ Transparent. Generosity cult. He’ll get back to me. Right. ‘It’s a go.’ So I went.

3 mos. 42+. 23 countries. 4 continents. Diversity. 45K. Report. eBook. Continue?

Single Question. Many answers. Trends & disparities.

Tools. Culture. Enterprise. People. Education. Future.

Command…Control…MacLeod…Roll yer own…remix Thornley…Facebook… aargh!

Luminaries. enterprise, NGO’s, Running, blogging orphans,. high school. citizen journalism. Isaac Mao

Interviewed people [so far] from:

Canada, UK, Ireland, Scotland, Belgium, Brazil, France, Italy, Germany, Estonia, Poland, Bulgaria, Czech Republic, Russia, Ukraine, Croatia, Singapore, Cambodia, Japan, China, Argentina, Chile, US.

Change since Naked. More tools. More social. More cultures in the net. Rising ocean. Faster, smaller world.

A few takeaways.A few takeaways.

1.1. Ubiquity.Ubiquity. African computer cafeAfrican computer cafe

2.2. 2. The ‘Long Trail’ 2. The ‘Long Trail’ From SV geeks to Kenyan orphansFrom SV geeks to Kenyan orphans

3.3. Kid’s stuff is vital.Kid’s stuff is vital.

4.4. Social Media RulesSocial Media Rules Culture & language issuesCulture & language issues

More TakeawaysMore Takeaways

4. Nothing starts in the enterprise, but it gets 4. Nothing starts in the enterprise, but it gets there.there.

Blogs today. Blogs today. Video tomorrowVideo tomorrow

5. Culture shapes the tools5. Culture shapes the tools China RisingChina Rising Orkut in BrazilOrkut in Brazil Citizen journalism in Central EuropeCitizen journalism in Central Europe

6. Motion is dynamic and uneven6. Motion is dynamic and uneven

Advice to Communications Pros:

Transformational period. Address 2 processes. Join, don’t pitch. Listen & respond.

Global Neighborhoods. Geography irrelevant. Shared interests. Teflon kids. Peers, not ads. Neighborhoods are mass micro channels.