Birmingham - Proposed Social Media Policy

Simon WhitehouseDigital Birmingham

Talis Platform Day

Wednesday 16th June

Birmingham – Social Media Working Party

Talis Platform Day

Wednesday 16th June

Birmingham – Social Media Working Party

• Representative group from across council

• Range of experience using web technologies in work

• Written the proposed Social Media Guidelines and Strategy

Social media is a shift

• from Web 1.0 to Web 2.0

• from broadcast to conversation

• from content provision to user generated content

• from consumption to participation

Talis Platform Day

Wednesday 16th June

Proposed Social Media Guidance

1. Monitoring, research and intelligence

2. Personal professional use

3. Corporate use

Monitoring, research and intelligence

• Not about creating content

• Reading, viewing and listening

Monitoring, research and intelligence

Talis Platform Day

Wednesday 16th June

Lotus Notes can be social media too

The Save Solihull Maternity Services group promoted a rally in Mell Square

Personal professional use

Create individual professional networks

Make it clear that you are acting in a personal capacity

Ask for and give advice

Talis Platform Day

Wednesday 16th June

Corporate use

Develop a strategy for engagement

Use corporate branding and logos

Monitor effectiveness

Inform, Involve, Consult?

Social Media Sessions

For Birmingham City Council officers

23rd July 2010

10 - 12 pm or 2 - 4 pm

Thank You

Simon Whitehousesimon.whitehouse@birmingham.gov.uk

077669 24266