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Why watch? Looking to analyze your growing data assets to unlock real business benefits today? But, are you sick of all the Big Data hype and whoopla? Watch this on-demand Webinar from Actian and Yellowfin – Big Data Analytics with Hadoop – to discover how we’re making Big Data Analytics fast and easy: Learn how a telecommunications provider has already transformed its business using Big Data Analytics with Hadoop. Hold on as we go from data in Hadoop to predictive analytics in just 40-minutes. Learn how to combine Hadoop with the most advanced Big Data technologies, and world’s easiest BI solution, to quickly generate real business value from Big Data Analytics. What will you learn? Discover how Actian’s market-leading Big Data Analytics technologies, combined with Yellowfin’s consumer-oriented platform for reporting and analytics, makes generating value from Big Data Analytics faster and easier than you thought possible. Join us as we demonstrate how to: • Connect to, prepare and optimize Big Data in Hadoop for reporting and analytics. • Perform predictive analytics on streaming Big Data: Learn how to empower all your analytics stakeholders to move from historical reports to predictive analytics and gain a sustainable competitive advantage. • Communicate insights attained from Big Data: Optimize the value of your Big Data insights by learning how to effectively communicate analytical information to defined user groups and types. This Webinar is ideal if… • You want to act on more data and data types in shorter timeframes • You want to understand the steps involved in achieving Big Data success – both front and back end • You want to see how market leaders are leveraging Big Data to become data-driven organizations today Looking to analyze and exploit Big Data assets stored in Hadoop? Then this Webinar is a must.
Citation preview
Actian and Yellowfin present
Big Data Analytic Stories with Hadoop
About Actian and Yellowfin
Why Actian and Yellowfin
The Digital Floodgates have opened...and willnever be turned off
Big Data equals Big Opportunity
Companies using Data StrategicallyOutperform
Journey to Best in Class Analytics
Turning Data into Transformational Value
Customer Use Case: Telecom Example
Business Requirements
IT Challenges
Demo: From Data to Dashboard
Call Detail Record Summary
Routing Performance by Area Code
Routing Vendor Performance
Routing Vendor Alerts
Results: Business Improvements
20,000updates made to routing tables during first week of collecting data
Results: More Capacity
CPUUtilizationHalved
Results: Customer Satisfaction
FASTERConnected Calls
Results: Save Money
DeeperAnalysisvisibility at the
and Area CodeExchange level
Results: Actionable Insights
FASTERAlert Vendors in Real-Timeas issues happen
Results: Scalable and Future Proof
8.9 Billionrows of data collectedduring first 6 months
Customer Churn
Traditional Churn Analytics
How do we improve Churn Identification?
Add more sources of relevant data
and more sources of relevant data
and even more sources of relevant data!
Drag and Drop ETL and Analytics
WHERE customers are likely to churn
WHEN customers are likely to churn
WHY customers churn? Usage
WHY Customers Churn? Device
WHY Customers Churn? Dropped Calls
Results: More Accurate Predictions
70%Churn Identification(up from 5%)
Results: Better Segmentation
Segment of 1Individual Analysis, Not Samples
Results: Better Inbound Experience
WHERE,WHEN &WHYNot just demographics
Results: More Effective Outbound Campaigns
TargetedMarketingCampaigns
Results: Better Customer Service
CustomerDelight
Results: Future Applications?
Cross-SaleMobiles, Broadband, TV Packages, Movies
Your Big Data Journey
Summary: Making Big Data Fast and Easy
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