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Presentation at CSB Music Business Week, Mar 21, 2014
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Beyond the CD: The Future of Music Marke8ng & Consump8on
Presented by Jim Ayson / SMART Communica8ons CSB Music Business Week / Mar 21, 2014
About Me: Jim Ayson
Where to find me: email: jdayson@smart.com.ph TwiPer & Instagram: @jimayson Facebook.com/jimayson
Founder, “head honcho”, social media slave, etc
SMART Partner Management Smart Developer Network (Smart DevNet) SPINNR Indie
Standard Disclaimer • Images for this presenta8on were copied from the web. No copyright infringement was intended.
View or Download this:
hPp://bit.ly/Jim-‐BeyondTheCD
The Evolu8on of Consumer Music Formats
Vinyl
Vinyl Records
• 1920’s-‐present • 78 rpm, 45 rpm, 33 1/3 rpm
Analog Audio Tape
• Open Reel • 8-‐Track Tapes • Compact CassePes
1979 – The Sony Walkman
1980 – The Compact Disc
Evolu8on of Digital Music: 1980-‐2008
What replaced the CD?
MP3 Downloads via Napster/BitTorrent
Digital Downloads: iTunes store
Free Streaming: Soundcloud, YouTube
Streaming subscrip8on services
• Pandora • Spo8fy • Deezer • Spinnr.ph
Deezer: Mobile + Web
Spinnr.ph – web and mobile
Complaints about digital music • Low MP3 Bitrates, 128 kbps – 320 kbps • MP3 – sounds too compressed, not a lot of dynamic range • No warmth -‐ “Metallic sounding” • But we trade these for convenience
Ironic: The resurgence of Vinyl
Vinyl fans sound off: • “It’s real music, not a representa8on of 1s and 0s” – Mike Pedero • "Vinyl records can play music with much more warmth and glow as compared to
digital formats. Listening to Vinyl records is like ea:ng a nice and tender Angus burger freshly grilled while CD's and MP3's are like Mcdonalds burgers." -‐ Dale Rojas
• "Of course we all know the BIG difference in terms of warmth and the feel of analog.. digital has its advantages but analog sound is more real, maybe because the old recordings are played by real musicians.” -‐ Obet Rivera
From “Back in Black” By Von Ka8ndoy, Philippine Daily Inquirer
The Evolu8on of Distribu8on
From Physical distribu8on to Digital distribu8on
R.I.P. Tower Records
The culprit : iTunes,etc.
Smartphone: The New Walkman
Where next? Moving from Downloads to Streaming
Top Streaming sites
What’s next: High Resolu8on Audio (HRA)
FLAC not MP3
Neil Young’s Pono
The Future of Music Marke8ng
DIY: You don’t need a label, you don’t need MTV • Internet plaoorms give indie musicians the power to go direct to the consumer.
Onboarding through SPINNR Indie
Conclusions
The Music Business Hasn’t Died, People s8ll love music.
“OPM is not DEAD”
But the industry has changed. The music industry needs to adapt to changing music tastes.
The tools are out there, use them or die.
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Download: hPp://bit.ly/Jim-‐BeyondTheCD
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