Bcl brand overview

BRAND OVERVIEW

The Freeman Family has been in the Beauty Industry for nearly a century. Freeman Cosmetics was founded in the 1960’s by Rick Freeman and Larry Freeman. Bio Creative Labs (BCL) was founded 12 years ago by Jason Freeman.

BCL is a leader in the professional beauty space, a dominant player in the salon market both domestically and internationally. As of 2011, BCL is distributed in 62 counties worldwide.

Our mission at BCL is to continue to be a dominant player globally in the professional beauty field and bridge our products to be available to the masses.

Our History and Mission

Mass Brands Professional Brands

Petal Fresh Botanicals Spa Organics

Petal Fresh Organics Pedi Sation Mani Sation

BCL Brands

Mass Brands

Salon-performance formulas

Entry-level price points

Aggressive and creative promotional campaigns

Worldwide and nationwide distribution

Social Media and advertising programs

Consumer promotions and sampling

Petal Fresh Botanicals

Why Petal Fresh Botanicals?

Petal Fresh Botanicals –Body Lotions

Mango & Guava

Fresh Aloe Vera

Fresh Lilac

Lavender

Olive Oil Shea Butter

Pomegranate Berry

White Cherry Blossom

Cocoa Butter

White Gardenia

10 Fluid Ounces

20.3 Fluid Ounces R

Petal Fresh Botanicals –Body Washes

Mango & Guava

Fresh Aloe Vera

Lavender

Pomegranate Berry

White Cherry Blossom

White Gardenia

23.6 Fluid Ounces

Petal Fresh Botanicals –Facial Care

Aloe & Peppermint Facial Cleanser

Aloe & Apricot Facial Scrub

Medicated Aloe & Apricot Deep Pore Cleansing Scrub

Aloe & Cucumber Peel-Off Facial Masque

Aloe & Pomegranate Clay Facial Masque

Aloe & Lavender Facial Lotion

6 Fluid Ounces

U.S. DISTRIBUTION

Bartell Drugs

Bashas

Food City

Food Lion

Kroger

Food 4 Less

Fred Meyer

McKesson Drug Company

Merchant’s Distributors Inc.

Ingles Markets

Price Mart / High School Pharmacy

Variety Wholesalers

Yosemite Wholesale Co dba Food Maxx

Grocers Supply

Brookshire Brothers

2011 IRI DataRank by Dollar Sales

KROGER - FOOD 4 LESS - 12 week overview

RMA $ Rank Product UPC

RMA Dollar Sales

RMA Units Sales

1 Jergens Ultra Healing Regular Skin Moisturizer Lotion 26.5 oz 1910011065 $14,032.00 2,808

2 Nivea Regular Skin Moisturizer Cream 13.7 oz 1228763401 $11,624.00 1,554

3 Jergens Cherry Almond Skin Moisturizing Lotion 26.5 oz 1910011247 $11,400.00 2,272

4 Vaseline Total Moisture Regular Skin Moisturizing Lotion 24.5 oz 521307900 $10,954.00 1,972

5 PETAL FRESH Lilac Dry Skin Moisturizer Lotion 10 oz 1370871007 $9,580.00 8,968

6 Nivea Regular Skin Moisturizer Cream 13.5 oz 7214000546 $9,079.00 1,239

7 Vaseline Intensive Care Cool & Fresh Aloe Moisturizer 24.5 521309300 $8,794.00 1,582

8 Aveeno Skin Moisturizer Lotion Moisturizing 1882100044 $8,524.00 2,054

9 PETAL FRESH Olive Oil Shea Moisturizer Lotion Dry Skin 10 oz 1370871009 $7,964.00 7,804

10 PETAL FRESH Aloe Moisturizer Lotion Dry Skin 10 oz 521309300 $7,803.00 7,520

Salon performance organic formulas at Entry level prices points for the category. Retails between $5.99 and $6.99.

Distributed domestically in salons and independent natural product stores. Strong international distribution.

August 2011 New clean Wholefood complaint formulas.

Consumer promotions and sampling.

Petal Fresh Organics

Why Petal Fresh Organics

Petal Fresh Organics –Hair Care & Body Butter

Organics Tea Tree

Organics Lavender

Organics Rosemary

Organics Lemon Grass

16 Fluid Ounces

Shampoo and Conditioner Body Butter6 Fluid Ounces

INGREDIENTS[ REFORMULATED ] Newly compliant with the Whole Foods “Whole Body” 2011 Standards

SHAMPOO (Tea Tree)*Certified OrganicWATERCOCAMIDOPROPYL BETAINESODIUM COCOAMPHOACETATELAURYL GLUCOSIDESODIUM COCOYL GLUTAMATESODIUM LAURYL GLUCOSE CARBOXYLATESODIUM LAUROYL SARCOSINATEDECYL GLUCOSIDEORBIGNYA OLEIFERA ( Babassu ) SEED OILCOCO GLUCOSIDEMELALEUCA ALTERNIFOLIA ( Tea Tree ) LEAF OILSERENOA SERRULATA FRUIT EXTRACT ( Saw Palmetto ) CHAMOMILLA RECUTITA ( Matricaria ) FLOWER EXTRACTALOE BARBADENSIS LEAF JUICE ( Aloe Vera ) *MELALEUCA ALTERNIFOLIA ( Tera Tree ) FLOWER / LEAF / STEM EXTRACT*EQUISETUM ARVENSE EXTRACT ( Horsetail )URTICA DIOICA ( Nettle ) EXTRACT*CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea ) *GLYCINE SOYA ( Soybean ) SEED EXTRACT*BUTYROSPERMUM PARKII ( Shea Butter ) EXTRACTARGANIA SPINOSA EXTRACT ( Argan )HYDROXYPROPYL METHYLCELLULOSE*CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACTPOLYSORBATE 20CITRIC ACIDD-LIMONENEDEHYDROACETIC ACIDLINALOOLBENZYL ALCOHOLFRAGRANCE / PARFUMPHENOXYETHANOLSODIUM BENZOATE

CONDITIONER (Tea Tree)* Certified OrganicWATERRASSICA ALCOHOLCETEARYL ALCOHOLBEHENTRIMONIUM CHLORIDESTEARYL ALCOHOLCETYL ALCOHOLPOLYSORBATE 60HELIANTHUS ANNUUS ( Sunflower ) SEED OILORBIGNYA OLEIFERA ( Babassu ) SEED OILGLYCERINEMELALEUCA ALTERNIFOLIA ( Organic - Tea Tree ) LEAF OILURTICA DIOICA ( Nettle ) EXTRACT*MELALEUCA ALTERNIFOLIA ( Organic - Tea Tree )FLOWER/LEAF/STEM EXTRACT*CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea ) *EQUISETUM ARVENSE EXTRACT ( Horsetail )*GLYCINE ( Soybean ) SEED EXTRACTOLEA EUROPAEA ( Olive ) FRUIT OIL*CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACTTOCOPHERYL ACETATE ( Gluten Free Vitamin E )ARGANIA SPINIOSA EXTRACT ( Agran )SALVIA OFFICINALIS ( Sage ) LEAF EXTRACT*BUTYRISPERMUM PARKII ( Shea Butter ) EXTRACTHELIANTHUS ANNUUS ( Sunflower ) SEED EXTRACTPANTHENOL ( Provitamin B 5 )RETINYL PALMITATE ( Vitamin A )FRAGRANCE / PARFUMD-LIMONENEPHENOXYETHANOLEHYDROACETIC ACIDLINALOOLSODIUM BENZOATEBENZYL ALCOHOLCITRIC ACID

BODY BUTTER (Tea Tree)* Certified OrganicWATERGLYCINE SOJA ( Soybean ) OILORBIGNYA OLEIFERA ( Babassu ) SEED OILHELIANTHUS ANNUUS ( Sunflower ) SEED OILISOPROPYL PALMITATE CETYL ALCOHOLSTEARIC ACIDGLYCERYL STEARATE SECAPRYLIC / CAPRIC TRIGLYCERIDESPUNICA GRANATUM SEED OIL ( Pomegranate )CURCUMA LONGA ( Turmeric ) ROOT EXTRACTTHEOBROMA GRANDIFLORUM SEED BUTTERGLYCERIN*MELALEUCA ALTERNIFOLIA ( Tea Tree ) FLOWER/LEAF/STEM EXTRACT*EQUISETUM ARVENSE EXTRACT ( Horstail )URTICA DIOICA ( Nettle ) EXTRACT*CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea )*GLYCINE SOJA ( Soybean ) SEED EXTRACTMELALEUCA ALTERNIFOLIA ( Tea Tree ) LEAF OIL ALOE BARBADENSIS LEAF JUICEARGANIA SPINOSA EXTRACT ( Argan )PUNICA GRANATUM FRUIT JUICE ( Pomegranate )*CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACT*BUTYROSPERMUM PARKII ( Shea Butter ) EXTRACTLECITHINUBIQUINONE ( CoQ -10 )CHOLESTEROLSODIUM BENZOATESODIUM HYDROXIDEFRAGRANCE / PARFUMED-LIMONENEDEHYDROACETIC ACIDPOLYSORBATE 60BENZYL ALCOHOLLINALOOLPHENOXYETHANOLPOTASSIUM SORBATE

Certified Organic

Petal Fresh Organics

Spa Organics

Marketing

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Media

Sampling

FSI 4/3 6/26 11/6

Displays

GLOBAL DISTRIBUTIONAll brands

Customize Floor Displays

Provide customer support with floor displays.

Professional Brands

Certified Organic salon brand made available to the masses

Distributed throughout the U.S. and internationally

One simple solution to meet each spa professional's service need; a complete package

Unique to the category

High quality, great performance

Spa Organics

Why Spa Organics?

Anti-Aging Manicure System

Distributed throughout the US and Internationally

Easy To Use 4-Step Innovative System

Unparalleled performance results, value and quality

Personalized Promotions and Marketing Efforts

Mani Sation

Why Mani Sation?

Aromatherapy Pedicure Treatment System

Nationwide and Global Distribution

Easy To Use 6-Step Innovative System

Unparalleled performance results, value and quality

Customized Promotions and Personalized Marketing Strategies

Pedi Sation

Why Pedi Sation?

Spa Organics

Lemongrass + Green Tea

Mandarin + Mango

15 Fluid Ounces

4-Step Process

Dead Sea Salt Soak

Sugar Scrub Moisture Mask

Message Cream

Questions?

Thank you for your interest in BCL.

We want to hear your thoughts!

Bio Creative Labs2710 Temple Avenue

Long Beach, CA 90806T: 800-988-3239F: 562-988-9473

www.biocreativelabs.comTwitter: @biocreativelabs

facebook.com/biocreativelabsfacebook.com/petalfresh

Jason Freeman Presidentjason@biocreativelabs.comX 103

Heather ApplegateBusiness Developmentheather@biocreativelabs.comx113

Laarni PermalinoSales Coordinatorlaarni@biocreativelabs.comx106