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#MOBILENERDS
MATT TONAKCOMMUNITY MANAGER
#MOBILENERDS
THE NERDERY
WE PARTNER WITH CREATIVE MINDS AND BIG THINKERS TO ENGINEER AND EXECUTE THEIR INTERACTIVE PROJECTS
HTTP://WWW.NERDERY.COMTWITTER: @THE_NERDERY
999,977 4882HOURS WORKED SINCE 2003 PROJECTS DOGS IN OUR OFFICE BIKE COMMUTERS
HOURS WORKED, LAST 12 MONTHS
PEOPLE WHO WORK AT THE NERDERY
AVERAGE JANUARY TEMPERATURE
TWO HUNDRED NINTY-NINE
TWENTY-EIGHT
6
FOURº
#MOBILENERDS
HOW TO PARTICIPATEUsing the questions panels in the GoToMeeting app
On Twitter @The_Nerdery
Use the #mobilenerds hashtag
Send us an email at primers@nerdery.com
#MOBILENERDS
BATTLE OF THE FANBOYSAPPLES & ANDROIDS
#MOBILENERDS
JON REXEISEN
INTRODUCTIONS
#MOBILENERDS
ANDREW WATSONINTRODUCTIONS
#MOBILENERDS
USERS
#MOBILENERDS
ANDROID iOS
Skews 18-34 67% more likely to have income greater than 200k
More likely to prefer full featured device More likely to prefer sleek, less featured device
100% more likely to be a PC user 100% more likely to be a Mac user
31% more likely to be a late adopter 50% more likely to be an early adopter
USERS: GENERALIZATIONS
#MOBILENERDS
MARKETSHARE
#MOBILENERDS
ANDROID iOS
More total device activations iPhones are the top 3 selling devices
Tablet support is still in young 39 million iPads sold
10 billion apps sold as of Jan 2012 10 billion apps sold as of Jan 2011 Countdown to 25 billion currently
1 billion apps downloaded per month 1 billion apps downloaded per month
MARKETSHARE: DEVICES
#MOBILENERDS
POSITION ANDROID iOS
1
2
3
4
5
MARKETSHARE: TOP FREE APPS
#MOBILENERDS
POSITION ANDROID iOS
1
2
3
4
5
POSITION ANDROID iOS
1
2
3
4
5
MARKETSHARE: TOP PAID APPS
$0.99
$2.89
$0.99
$6.58
$5.99
$0.99
$0.99
$0.99
$0.99
$0.99
#MOBILENERDS
OPENNESS
#MOBILENERDS
What is “Open”?
• Freedom of devices
• Freedom of rooting
• Freedom of markets
• Releasing of Source Code
OPENNESS: ANDROID
#MOBILENERDS
What isn’t “Open”?
• Google apps
• Software updates
• Freedom of markets
• Releasing of Source Code
OPENNESS: IOS
#MOBILENERDS
USER INTERFACE
#MOBILENERDS
ANDROID iOS
Be mindful of hardware buttons More customizability iOS 5
Context aware menus Be mindful of iCloud
Long press is now for multi-select Leaving the application for Facebook is OK
Style and HIG aren’t required but spelled out Use built in Twitter functions
USER INTERFACE
HUMAN INTERFACE GUIDELINES, AHOYDON’T PUT THE SAME DESIGN ON BOTH PLATFORMS
#MOBILENERDS
DEPLOYMENT
#MOBILENERDS
ANDROID iOS
$25 one time $99/year
Publishing instantaneously 5 day review process
No rejections Possible rejections if you don’t follow the guidelines
Multiple markets have different rules (Amazon, no marketplace, etc) Only one marketplace
Linking and Discoverability Linking and Discoverability
DEPLOYMENT: THE DIFFERENCE
#MOBILENERDS
THE FUTURE
#MOBILENERDS
ANDROID iOS
Market is going to become more lucrative Better sharing support
High profile games User interface largely to stay the same
Continued device fragovation Apple will continue to sell the #1 and #2 best selling phones
OS fragmentation going to get better Possible move into new markets
Continued growth in tablets
THE FUTURE
WHERE IS THE PLATFORM GOING TO BE IN 2013?
#MOBILENERDS
HUG IT OUT
#MOBILENERDS
• Always have a mobile strategy Apple sold more iOS devices were sold in 2011 than all the Macs it sold in 28 years.
• Embrace the platform and users
• iOS doesn’t have to lose for Android to win
• Industry is changing - it’s going to be exciting.
HUG IT OUT: WHY CAN’T WE BE FRIENDS
#MOBILENERDS
QUESTIONS?Using the questions panels in the GoToMeeting app
On Twitter @The_Nerdery
Use the #mobilenerds hashtag
Send us an email at primers@nerdery.com
More answers online at http://nerdery.com
#MOBILENERDS
#MOBILENERDS
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