Audience Preference Analysis Concepts

Confidential – mSpoke, Inc.

Audience-PreferenceAnalysis Concepts

July 2009

Confidential – mSpoke, Inc.

Segment AnalysisUse Case: Find targetable segments.

Users interested in: Security (category)

Are Also Interested In Number of Users

malware (keyword) 23,345

cloud computing (keyword) 12,982

Hardware (category) 7,242

virtualization (keyword) 4,238

(Follow hyperlinks above to generate email targeting lists.)

Confidential – mSpoke, Inc.

Negative Interest IndicatorsUse Case: Understand what readers do not find interesting.

Users interested in: Security (category)

Show negative interest in: Number of Users

xyzzy (keyword) 11,324

plugh (keyword) 5,492

Category Name (category) 3,021

smurfing (keyword) 2,083

(Follow hyperlinks above to generate email targeting lists.)

Confidential – mSpoke, Inc.

Sponsor Opportunity AnalysisUse Case: Propose opportunity to sponsor or generate mailing list.(breaks down positive user preferences that match previous Cisco-sponsored items)

Analyze user interest driversacross previous items sponsored by: Cisco

Cisco interest driven by: Number of Users

malware (keyword) 23,345

cloud computing (keyword) 12,982

Hardware (category) 7,242

virtualization (keyword) 4,238

(Follow hyperlinks above to generate email targeting lists.)

Confidential – mSpoke, Inc.

Sponsor Format GuidanceUse Case: Guide a sponsor on the asset type to use.(analyzes asset type preferences of readers who previously clicked on Cisco-sponsored items)

Analyze asset type preferences for readers of items sponsored by: Cisco

Most Interested In Number of Users

articles 2,345

live events 1,982

whitepapers 742

research 438

Confidential – mSpoke, Inc.

Asset PromotionUse Case: Find users with likely interest in a particular asset.

ID of asset to promote 212900304

Predicted Interest Level Number of Users

Moderate 23,345

Strong 12,982

Very Strong 4,238

(Follow hyperlinks above to generate email targeting lists.)

Cell Phone-Controlled Security Surveillance System Unveiled

Confidential – mSpoke, Inc.

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