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WELCOME TO

Social Media: Getting the Most from Your Post

Social Media: Getting the Most from Your Post

1. Know your audience

2. Be creative

3. Good curation is not just about finding but about rephrasing foryour needs

1. Know your audience

Our audience is alumni who:

• are primarily in STEM disciplines

• Have affinity towards WPI

2. Be creative

Our audience is alumni who:

• are primarily in STEM disciplines

• Have affinity towards WPI

• Here is what we are doing now …

… what we are doing now

• Creating a focused SM hub in FB that branches into Twitter and LinkedIn for certain content

• How are we doing it? Let me show you …

What we are doing

“What is Wrong with this Historic WPI Photo” on Fridays.

UforLife

NorthSocial apps

Historic Photos

www.facebook.com/wpialumni

Your Social Media Strategy Starts Here

Where will they be in 30 years?How do you keep track?

Maintain a connection?

They will keep in touch with each other long after graduation, will they keep in touch with U?

Take a donation?

U For Life extends the schools Facebook presence with personal & engaging modules

Integrated with Facebook

• Newsfeed updates

• Linked to School’s Fan Page

Nostalgic and current content loaded into application

Photo tagging promotes alumni to alumni communication

Branded for the school

Provides Updated data

• Email addresses, etc.

Can help discover lost alumni

UforLife

NorthSocial apps and Fan-Gating Feature

NorthSocial apps and Fan-Gating Feature

NorthSocial apps and Fan-Gating Feature

NorthSocial

Not just what but how …

What vehicles you find to be creative is fine, but how you approach it is everything.

If content is king, then context is queen

3. Curation and Rephrasing

Curation is finding the best content from trusted and reliable sources and organizing for distribution in various social media platforms.

Rephrasing is taking the content you find and tweaking the lead in to fit your audience and your needs.

Leaderships means having followers

“Leadership is a relationship between those who aspire to lead and those who choose to follow.”- From “The Leadership Challenge”

Organizing the process

Assess Create

DeployEvaluate

Define yourself in simple terms

Pinterest

20

Learn

Dialog

Support

Innovate

Engage, engage, engage

Key capability:

The ability to give up the

need to be in control

Creative Dialogue

Scott HadleyMgr. of Integrated Media

Development & Alumni RelationsWoecester Polytechnic Institute

shadley@wpi.edu