Arx.net Re-inventing VAS for MNOs TADSummit

CLOUD

RE-INVENTING VALUE ADDED SERVICES FOR MNOS

CHRIS BOURLIS

DIRECTOR OF APPLICATIONS & SERVICES

ARX.NET SA

CLOUD

MOBILE VAS TRENDS

CLOUD

Ovum

Research

USD,0

USD75,0

USD150,0

USD225,0

USD300,0$ B

ILLIO

NS

MOBILE BROADBAND, MESSAGING & VAS REVENUES, 2009-2016

Mobile VAS Messaging Mobile Broadband (exl. 2G access)

Broadband

Mobile VAS

Messaging

GLOBAL MVAS REVENUE OUTLOOK

MVAS JUST FLATLINED….

CLOUD

Ovum

Research

USD,0

USD1125,0

USD2250,0

USD3375,0

USD4500,0

$ M

ILLIO

NS

REGIONAL REVENUES FROM MOBILE VAS, 2009-2016

Midle East Eastern Europe Western Europe LATAM North America Africa

Middle East

LATAM

Western Europe

North America

Africa

Eastern Europe

MOBILE VAS BY REGION

MVAS IS DECLINING IN MATURE MARKETS

CLOUD

OTT CLOUD SERVICES

Ovum

Research

USD,0

USD7500,0

USD15000,0

USD22500,0

USD30000,0

2009 2010 2011 2012 2013 2014 2015 2016

$ M

ILLIO

NS

PAID APPS vs MOBILE VAS, 2009-2016

Mobile VAS End User Revenues From Paid Applications

MOBILE VAS

APPS

MORE SERVICES GO OTT

CLOUD

MVAS & SMART PHONE ADOPTION

MVAS

2009 2012 2015 2018

SmartPhone

Price

Cloud

MVAS REVENUESLOWEST SMARTPHONE

PRICECLOUD REVENUES

MVAS FALLS AS SMARTPHONE PRICES DROP !!!

CLOUD

ENTER THE CLOUD

CLOUD

THE CLOUD SERVICES ERA

LEGACY SMARTPHONE

CONTENT PAID FREE MOSTLY

DATA NO DATAPLAN DATAPLAN

BILLING MOBILE BILLINGIN-APP / CREDIT

CARD

CLOUD

THE BATTLE FOR SUBSCRIBER LOYALTY

PERSONAL DATA = LOYALTY

CLOUD

REMEMBER!

TO WIN A BATTLE YOU HAVE TO…

SHOW UP!!!

FIGHT FROM HIGH GROUND

FIGHT WHEN ENEMY IS WEAKESTSUN TZU

CLOUD

BEST TIME TO PICK A FIGHT!

MOBILE BILLING

ZERO RATED DATA

BUNDLING

LOCALY HOSTED

NOW! WHILE YOU HAVE ALL THE BIRDS!

ACCESS TO

CUSTOMER

CLOUD

CLOUD SERVICES RE-INVENTED

CLOUD

PHONE4KIDS

TARGET MILLIONS

OF NEW SUBSCRIBERS !!!

CLOUD

PHONE4KIDS VIDEO

Click to watch on youtube…

http://www.youtube.com/watch?v=7LS68tDvtGo

CLOUD

KIDS AND TEENS MARKET SEGMENT

SECURITY

10-15% OF WORLD POPULATION ARE 7-13 YEARS OLD

MOBILE ENTRY AGE IS 12 YEARS OLD AND FALLING

PARENT CONCERNS

LOWERING THE ENTRY AGE BY 2 YEARS = 3-5% NEW SUBSCRIBERS !!!!

CLOUD

ITS EASY !!!

GET ANY ANDROID PHONE

DOWNLOAD THE APP

1.

2.

CHOOSE A THEME3.

CHOOSE SECURITY SETTINGS4.

LOCK THE PHONE5.

CLOUD

TAKE FULL CONTROL VIA WEB OR PARENTAL APP

WHITELIST CONTACTS FOR CALLS & SMS!1.

IN REAL TIME…

ALLOW / BLOCK APPLICATIONS & SET LIMITS!2.

SAFE BROWSER & SAFE VIDEO PLAYER!3.

LOCATION & GEO-FENCE ALERTS!4.

FULL USAGE INFORMATION & BATTERY STATUS!5.

SEE PHOTOS KID HAS TAKEN!6.

LOCK PHONE WHEN STOLEN!7.

CLOUD

KIDS APPLICATION

CLOUD

PARENTAL CONTROL INTERFACE

CLOUD

WEAREFAMI.LY

CLOUD

WHITE MOBILE CLOUD

CLOUD

WHITE MOBILE CLOUD VIDEO

Click to watch on youtube…

www.youtube.com/watch?v=oFcOmVRyYsM

CLOUD

APP CLIENTS

WEB INTERFACE FOR USERS

ADVANCED CONTACTS MANAGER

Content Sharing

Multiple Devices

Contacts Sharing

Restore & Backup

Fully Branded

Single Sign-On

WEB ACCESS

REAL TIME SYNC & STORE

Contacts

Music

Photos

Videos

Documents

Messages

WHITE MOBILE CLOUD

CALENDAR CONTENT VIEW

ALBUM CREATOR

CLOUD

BENEFITS

FREEMIUM Cloud Services Offer

Lock-in Users & Reduce Churn

Escape Price competition!

Great Opportunity for Marketing

Control their Data Bill

Enjoy increased storage

Migrate phones easily

Easily Share content

Sync between devices

SUBSCRIBERS MNOS

WHITE MOBILE CLOUD

CLOUD

MOBILE APPLICATIONS

FOR IOS, ANDROID AND WINDOWS PHONE

CLOUD

WEB INTERFACE

CLOUD

HOME PAGE – TIMELINE

CLOUD

PHOTO VIEW & SHARING

CLOUD

VIDEO VIEWER & MUSIC PLAYLISTS

CLOUD

EASY ALBUM CREATOR AND VIEWER

CLOUD

ADVANCED CONTACTS MANAGEMENT

CLOUD

CALENDAR VIEW OF CONTENT

CLOUD

LOCATE PHONE & REMOTE WIPE DATA

CLOUD

WHERE IS THE MONEY?

MOBILE OPERATOR

10MILLION SUBSCRIBERS

15 USD ARPU

WHAT IF 10% OF SUBSCRIBERS REMAIN

FOR ONLY 1 EXTRA MONTH BECAUSE

OF CLOUD SERVICE PERSONAL DATA?

BASIC

ASSUMPTION:

THIS TRANSLATES INTO

15 USD X 1 M = 15.000.000 USD

CLOUD

PARTNERING WITH HUAWEI

CLOUD

INTEGRATION

Minimum Effort for MNO

New Versions out-of-the-box

compatible with SDP

Easy Integration to MNO

- Billing

- Provisioning

- Messaging

- other systems…

Huawei on site support

Plug & Play

RELIABILITY

Partners supported by

MNO/HUAWEI team

24x7 support

High Availability

SUPPORTED BY MNO

SPEED

Goto Market in less than 90 days

Access to many countries

ULTRA FAST TIME TO MARKET

PARTNERING WITH HUAWEI

CLOUD

THANK YOU!

ARRANGE A

DEMO NOW