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ricardo leon co-founder & creative mind
september 2012
Copyright © 2012 KnackMaster. All Rights Reserved.
co-founder & creative mind of KnackMaster
Ricardo Leon
Copyright © 2012 KnackMaster. All Rights Reserved. 2
publisher of early education apps located in the DC region
KnackMaster
support children, families, and educators in creating engaging learning environments that can enrich and complement regular academic programs and expertise at home
Mission
Copyright © 2012 KnackMaster. All Rights Reserved. 3
wallpaperswide.com
today’s topic
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5
Children
1.6 Billion
1 in 4 people in the World are
* US Census - International Data Base: World Population Under 12 Years Old
83 million children in the United States
6
40%
52%
8 Million of 2-4 year olds
10 Million of 5-8 year olds
Children in the United States Who Have Used a
Smart Device
* Common Sense Media * US Census
7
2011
60 Million
iOS 67%
iOS 46%
Android 29%
Android 37%
Tablets are expected to grow
+6x Other 17%
* Gartner: Worldwide Media Tablets Sales, * Apple iOS, Google Android, Microsoft Window Mobile, QNX, Other
2016
370 Million
8
89%
90%
Free Apps Account for
of Paid Apps will Cost Less than $3
$3
FREE
* Gartner: Market Trends: Mobile App Stores, Worldwide, 2012
average
Games Downloaded
in 2011
10+
20+
Smartphones
Tablets
* PlayFirst and Frank N. Magid, Tablet & Smartphone Gaming Trends
9
10
* Juniper Research
Mobile Entertainment to Reach
$65B by 2016
11
Digital Trends Impacting
Children & Education
* Mind/Shift: How We Will Learn, 12 Education Tech Trends to Watch in 2012 * MacArthur Foundation: Connected Learning Research Network
* From Game Design Elements to Gamefulness: Defining Gamificaiton
Natural User Interfaces Technologies like touchscreens, voice-activation are increasing accessibility
Connected Learning
Learning that is socially connected, interest-driven, and oriented towards educational opportunity
Gamification
Applying game elements and game design techniques elements in non-game context to drive user engagement and behavior adoption
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0 1 2 3 4 5 6 7 8 9 10 11 12
newborn
infant
toddler
preschooler
primary school
tween
age gender
academic level play age puberty
secondary school
segmentation
Copyright © 2012 KnackMaster. All Rights Reserved. 14
creatively-driven children interested in creating new stuff confident and curious children driven by quests & challenges interested in looking after their avatar and pet competitive children focused on their social position interested to assist others by sharing their knowledge identity-driven show-offs wanting to make their mark interested in death, violence and destruction - older boys interested in acquiring and accumulating goods
builders
explorers
nurtures
social climbers
power users
self-stampers
fighters
consumers
* BBC Study
you
ng
er
old
er
profiles
Copyright © 2012 KnackMaster. All Rights Reserved. 15
play |
socialize |
connect |
customize |
gaming is an extremely popular past-time in any virtual experience
as children develop social skills, they tend to
interact with friends and make new ones
children enjoy looking after animals or
helping others, “relationship exploration”
experiment with customizing their
environment or dressing up their characters
digital media consumption from watching ads
to receive points to purchase tangible items
consume |
behaviors
h
s
p
inspires exploration and role play
provides the excuse to hang around with friends
purposely play changes how players think, feel, behave, or
make a difference in the real world
easy fun
people fun
serious fun
capture attention & motivate play
Copyright © 2012 KnackMaster. All Rights Reserved. 16
e
provides the opportunity to challenge, mastery, and feelings of accomplishments
hard fun
* Nicole Lazzaro, XeoDesign: 4Keys 2Fun
Copyright © 2012 KnackMaster. All Rights Reserved. 17
* CTIA
said mobile devices help them feel safer 80%
said mobile devices keep families more informed on each other’s activities
80%
said mobile devices help families feel closer when they are apart
85%
said mobile devices help them stay connected during a family emergency
90%
said devices help them coordinate family schedules 70%
stay connected
feel closer
more informed
feel safer
coordinate
parents priorities
Copyright © 2012 KnackMaster. All Rights Reserved. 18 Copyright © 2012 KnackMaster. All Rights Reserved. 18
3
1
2 provide training wheels
get to the point where player has conquer and achieve a real skill
get player into the game as quickly and easily as possible
scaffolding
pathway to mastery
onboarding
Copyright © 2012 KnackMaster. All Rights Reserved. 18
*Kevin Werbach, Univ. of Pennsylvania
Copyright © 2012 KnackMaster. All Rights Reserved. 19
make me care
make me a promise
make me wonder
all characters have a spine
change is fundamental
story telling has a roadmap
storytelling ted / andrew stanton
Copyright © 2012 KnackMaster. All Rights Reserved. 20
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