Are City Planning Programs With It? The Good, The Bad, and The Boring

Source: thatgrumguy

Social MediaAre City Planning Programs With It? The Good, the Bad, and the Boring

Jennifer Evans-Cowley, PhD, AICPAssociate Professor and Head

City and Regional PlanningThe Ohio State University

Source: Luz

Planning ProgramsWho is Doing What?

Source: thms.nl

Planning Programs Are Noticed

151,171 YouTube Views9,368 Twitter Followers

9,866 LinkedIn Members8,410 Facebook Fans

Source: Maggie Osterberg

Planning Programs Have a Presence

Of the 63 University Planning Programs Considered• 58% (37) are on YouTube• 58% (37) are on LinkedIn• 51% (32) on Facebook• 28% (18) on Twitter

Source: Andy SchultzSource: maebmij

YouTubeWho is Doing What?

Source: thms.nl

YouTube Usage

Ohio State, Wayne State, Virginia Commonwealth, and USC have >1,000 views

Different approaches to video content including lectures, marketing, and student work

Source: Pouwerkerk

What Students Said About the USC Video

Way Too LongI was boredIt’s Campy (anyone could have made that)It’s About the School, Not me! How do I fit in?Not Social Media Ready

Source: Andy Schultz

We Define Planning

What Students Said About the OSU Video

Kept my InterestAllows Student to Draw Their Own ConclusionYou CenteredVisually AppealingImaginative

Source: Alexandre.Formagio

Source: thatgrumguy

Lessons LearnedThink Small Screen•Short is Key - Max 90 second video•Must have entertainment value•Get to the Point in < 20 seconds

LinkedInWho is Doing What? Source: inju

Source: Andy SchultzSource: nan palmero

Source: johnlamb

Lessons LearnedInvite New UsersEncourage DialogueValue the Professional Network

FacebookWho is Doing What?

Source: west.m

College of Environmental Design (CED), UC Berkeleyhttp://www.facebook.com/group.php?gid=59611725522

Source: johnlamb

Lessons LearnedMost heavily usedGood for events and information sharingBest for current students

TwitterWho is Doing What?

Source: keiyac

Source: kengo

Lessons LearnedBest for Pushing InformationNeed to update at least weekly

Source: thatgrumguy

Chairs Self-Assessment

Self-Assessment

There is more we could be doingToo early to tell how we are doingFacebook is the most successful platform

Source: Alexandre.Formagio

Need for Comprehensive Communication Strategy.

Looking Forward

Source: Yagan Kielyagio

Source: alberto.devega

Ready for Social Media?

Source: Slava Baranskyi

Twitter –EvansCowleyEmail – cowley.11@osu.eduLinkedIn – Jennifer Evans-

Cowley