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I was asked to give a brief overview of social media marketing services and how it can be applied within the architectural community to help create more awareness and interactions
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Social Media
Concepts
For the Architectural/Engineering
Community Passionately powered by: Eric Miltsch
Most Common Questions
Can it help my business?
Who uses it?
Where do I start?
What do I do?
How much time do I spend?
Why Bother?
Connected Consumers
20% of websites visits from SM
Companies who blog: 55% more website traffic
Social sites visited by 75% of global online consumers
Social Media: bigger than email & mobile combined by 2014
Look To The Leaders
65% use Twitter
54% are on Facebook
50% post videos to YouTube
79% use at least one SM site
20% use all of them
Why Are These Users Important?
Facebook Users - by the numbers
130 Friends
8 Friend Requests
16 Hours/M
o.
40 Visits/Mo
.
23 Minutes per Visit
Connected to 80 Pages200mm
Mobile Visits/Da
y
Why Connect With Them?
Brand Interacti
on
Using Reviews
Active Sharing
Influencers
Can social media work for your business?
Be A Trusted Industry Resource
Create Engagement
FB Questions
Blog Feeds
Add Customer Service Functions
Get Satisfaction
Add Customer Service Functions
Fan Appz
Who’s Doing Social? (Trying to?)
Listen – Measure - Track
Postling.com
Listen – Measure - Track
Facebook Page Insights
What’s Next?
Tell a Story. Make People Say “Wow!”
Connect. Creatively.
QR Codes
Creativity Stands Out. Always.
Photo Sharing Services
Location Based Services
RITCollege of Applied Science and Technology
Location Aware Services
Audio Engagement
Cutting Edge Creativity
Augmented Reality
Thank You.
Questions?
Eric Miltschericmiltsch@gmail.com@emiltsch
Internet DirectorAuctionDirectUSA.com@AuctionDirect
Connect With Me…
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