AppNeta's Sales and Marketing Tools for PathView Cloud

1

Sales and Marketing Tools for PathView Cloud

August 13, 2011

Instant Value Network Performance Management

2

Introduction & AgendaToday we will cover:• Sales Tools– Using the Live Demo As Your Sales Tool– Assessments as a Pre-sales Proof Point– Hosting a Customer Webinar

• Marketing Tools– Creating Custom Content for You– Use the Video Demo to Sell– Building a Social Customer Network – Why and How

C

3

Selling PathView Cloud

4

Benefits of AppNeta’s Live DemoAs YOUR Sales Tool

• AppNeta Expertise To Showcase Solution– Presentation, FAQs– Sales and Technical Team

• Customized for Your Audience• Opens door to your 1:1 follow up

with customers to close deal

http://www.appneta.com/partner-demo/

5

How To Invite Your Customers on a Demo?

• Find Qualified Prospects– Customers with the Budget,

Authority, Need, and Timeline• Schedule an AppNeta

Engineering resource• Invite Customers• Prepare for Success!

– Discuss customer profile, overview and solution offering/ approach with your sales lead

6

How do I transition from troubleshooting to a continuous monitoring service?

Convert your next PathView Cloud troubleshooting engagement with these simple steps!

1. Conduct a network assessment– 7-14 day continuous assessment to pinpoint network problems; exactly where it is occurring and

why– Document critical data and poor-performing metrics with a PathView Cloud report

2. Share report with customer– Highlight how customers can avoid/ completely eliminate performance disruptions with PathView Cloud continuous monitoring

3. Schedule live demo with PathView Cloud engineer

– AppNeta will help demonstrate the value of PathView Cloud monitoring

4. Propose leaving a microAppliance at the site – Launch continuous monitoring service– Share monthly reporting; 24/7 alerting

5. Offer a quote for Managed Services

8

Benefits of Hosting A Customer Webinar

Benefits• Get AppNeta Expertise for: Presentation, Live Demo, & FAQs• Sell to Multiple Prospects• Customized for YOUR Audience• Follow-up with 1:1 Demos

AppNeta Support• Planning• Invitation Content• Hosting Platform (GoToWebinar)• Delivering Customer Demos

9

MARKETING PathView Cloud

10

Create Custom Marketing Content

• Videos• Press Announcements

• AppNeta Announces International Partnership with leading Telecom Carrier

• Email Campaigns• Case Studies

• Unified Technologies: VoIP Services Provider Troubleshoots Connectivity Issues Within Minutes Using PathView Cloud

• Datasheets• What other engaging content can you

create?

11

For Example…Let a Video Sell FOR You

• No one reads anymore, but they do watch videos, read blogs and search online. • “If you have 3

minutes, watch this video!”

• High level overview of features, benefits and value to your customer

• Self service option – does not require you or your team to share info with prospects.

12

Today’s Lead Generation is Inbound, Not Outbound

13

Building Your Social Network

14

YOUR Potential Customers ARE online

15

B2B Social Media Can Drive New Leads

16

Get Started with Social Media TODAY!

• LinkedIn – – Connect/communicate with your existing customers– Search out/Find your future customers

• Company blog– Share your message; become a thought leader– Use keywords to build SEO

• Facebook – – Build a Fan/Company page– Connect with your friends and customers– Share content; “Like” others’ content

17

Connect with AppNeta Today!• We want to see you on Facebook, LinkedIn, Twitter and Google!• Want more info? Just drop an email at partners@appneta.com

18

Questions? Thank You!