AmmanTT - Thoughts on the now and the future of social media (Razan khatib)

Amman Tech Tuesdays – July 13th event

Social MediaThoughts on the now and the future

By Razan KhatibCEO, Spring Technologies

Amman Tech Tuesdays – July 13th event

Amman Tech Tuesdays – July 13th event

Amman Tech Tuesdays – July 13th event

Your message and the medium

• Focus on the message.• Understand the channel/medium • Different channels, different messages• Watch out for new channels, Foursquare,

Gowalla, posterous, Tumblr...etc.

Amman Tech Tuesdays – July 13th event

Channel/Medium

Mood How to play

Blog PersonalPersonal views, reflections and opinions

Facebook Personal Keep it personal!

Twitter HyperInsights, opinions, real-time news, meet new people, learn...

YouTube Relaxed At your own desecration :-)

LinkedIn ProfessionalKeep it professional, find jobs, find customers, join professional groups...

Your message and the medium

Amman Tech Tuesdays – July 13th event

Channel/Medium Mood How to play

Blog CorporateAnnouncements, Product/Development conversations, Industry analysis

FacebookLight

weight

CSR related news, events and activitiesConversation Oriented

Twitter Hyper

Short with URL: Multiple Accounts: Corporate &Industry news, CSR related news, Customer Service/Support and promotions.

YouTube RelaxedLonger StoriesCSR, Testimonials, Ads, Interviews

LinkedIn Professional Recruiting, Corporate News

Your message and the medium

Amman Tech Tuesdays – July 13th event

• Twitter: Re-tweets vs. # of followers• Facebook: Advocates vs. # of fans • LinkedIn: Recommendations vs. # of

connections

Quality over Quantity

Amman Tech Tuesdays – July 13th event

A story from the future

Your message and the medium

Amman Tech Tuesdays – July 13th event

Amman Tech Tuesdays – July 13th event

Amman Tech Tuesdays – July 13th event

Back to now• Foursquare: the location sharing tool, • Siri: the talking guide, • Waze: the real-time map and traffic wiz, • Glympse: the real-time location sharing app• And Yelp: the Social review app

Are all installed on my iPhone today!They don’t talk to each other and They are not yet Levant-friendly.

Amman Tech Tuesdays – July 13th event

The Future

A Social OS

Amman Tech Tuesdays – July 13th event

The Future is a Social OS

• Participation• Conversations• Making things together• Interconnectedness– The end of the social silos– The Internet of Things– Augmented Reality

Web 2.0 Social Media

Web 2.0 Social Media

Social OS Social OS

Amman Tech Tuesdays – July 13th event

The Social OS

Or?

Amman Tech Tuesdays – July 13th event

Amman Tech Tuesdays – July 13th event

Thank You!