Ama draft - may 8th - marshall sponder closing keynote - delivered

MARSHALL SPONDERWEBMETRICSGURU INC

BARUCH COLEGE RUTGERS UNIVERSIT Y

FITMAY 8 2014

Evaluating Media Effectiveness

Key focus Areas

bull Use Analytics to better understand the use of Paid Owned

Earned Converged and Programmatic Media

bull How to better leverage Google+ and who is succeeding at

this (and why)

bull Using Analytics to understand what online content is

likely to be more shareable (and viral)

Rutgers University httpwwwmasongrossrutgerseducontentmarshall

Baruch College httpwwwbaruchcunyedudirectorydetailjspoid=204506620

FIT httpsepayfitnyceduC20737_ustoreswebproduct_detailjspPRODUCTID=3706ampSINGLESTORE=true

CMSWire httpwwwcmswirecomauthormarshall-sponder

ClickZ httpwwwclickzcomauthorprofile2854marshall-sponder

Blog httpwebmetricsgurucom

httpwwwamazoncomSocial-Media-Analytics-

Effective-

Interpretingdp0071824499ref=reader_auth_dp

About Me

Which companies are successful with Paid Vs Earned vs Owned Media is hard to conclusively answer

But we can determine overall percentages of spend when information is available

F1000 Earned and Owned Media spend is growing while Paid Media is contracting

httpwwwhugeinccomideasreportbrands-as-publishers (pretty much everyone is now a publisher)

Converged Media professionals are more specialized in their focus

Source LinkedIn Query

Which business

sectors are focusing the most

attention to Converged

Media and the

learnings that come

from it

Which business sectors are focusing the most attention to Converged Media and the learnings that come from it

Source LinkedIn Query covering 12889 accounts (with duplications)

Focusing on Converged Media makes sense because Customer Journey is non-linear

Ibmcom

DEVICES MATTER TOO

Source comScore Device Essentials Monday 21st January 2013

Defining Owned Paid and Earned Media along with the opportunity to Converge

httpthenextmediacoconverged-

media-is-imperative-to-your-

content-strategy

Deploying Owned Paid and Earned Media into Converged Media

httpwwwtitan-seocomNewsArticlestrifectahtml

All About Earned Media

httpwwwviralgainscom201402earned-media-breakdown

Earned Media builds trust for Brands like nothing else

httpsintelligencebusine

ssinsidercomearned-

media-on-social-beyond-

the-hype-2013-7

Ellenrsquos Selfie was

purported to be

worth 1 Billion

dollars of

ldquoearned mediardquo

to Samsung an

Academy Awards

2014 Sponsor

httpwwwodwyerprcomsto

rypublic22202014-04-

09samsung-won-1b-earned-

media-from-ellens-selfiehtml

What Earned Media Goals do Marketers value the most

httpsintelligencebusines

sinsidercomearned-media-

on-social-beyond-the-hype-

2013-7

All About Owned Media

httpsdigitalfireflymarketingcomwhat-owned-media

Owned Media

httpwwwnohaagencycomsocial-pipes

Michael Kors Digital Campaign Taps Instagram Twitter ldquoWhat is in Your Korsrdquo

httpallfacebook

comwhats-in-your-

kors_b120225

The value to a company of its ldquoownedrdquo media channels cannot be overstated

the Public Broadcasting System

(PBS) noted that when the

organization wanted to announce

news it simply posted the story to

its Facebook LinkedIn and Pintere

st pages and

its Twitter andInstagram feeds

plus one or two others This

approach is in stark contrast to an

organizationrsquos long-held reliance

on journalists to interpret then

share the story with their media

outletrsquos respective readers

viewers and visitors

httpwwwforbescomsitespeterhimler20140420the-pain-pleasure-of-branded-social-media

All about Paid Media

Paid Media is increasingly the main way Brands extend their reach esp in Social Media

httpsintelligencebusinessi

nsidercomfacebook-

exchange-deconstructing-

social-medias-first-ad-

exchange-2013-11

Paid media should be used strategically during the lifecycle of your Social campaign

Source httpwwwimediaconnectioncomcontent29345asp

Paid Media provides complete control of message and placement (for a price)

httpbadads2012blogspotco

m2012_11_01_archivehtml

Programmatic is the future of Paid Advertising

Retargeting and Programmaticare dominating online advertising and are its future

httpsintelligencebusin

essinsidercomfacebook-

exchange-2013-11

Programmatic Creative is needed to fully leverage Programmatic trading platforms with non-standard remnant publisher inventory paired with advanced targeting capabilities

httpwwwadreadycomsitecase-studies

Programmatic is seen as a possible the future for many online marketing professionals

Source

John Matthews | Managing

Principal amp

Founder l Comscient Group

Madison Avenue is becoming more like Wall Street

httpventurebeatcom20140420why-madison-avenue-is-becoming-more-like-wall-street

Walmarts New Cost-Cutting Target The Ad World Media

Veteran Monahan Wants Giant Retailer To Cut Waste for

Suppliers Too

Media planning today is beyond

human comprehension Mr

Monahan said There are so many

choices on where you can put your

precious investment Its a software

problem

httpadagecomarticlespecial-report-digital-conferencewalmart-s-cost-cutting-target-advertising-

world292436

Working towards creating the worldrsquos first Programmatic Training Program at Baruch College in partnership with Industry Leaders this fall

httpzicklinbaruchcunye

duprogramsundergradin

dex_htmldegreesmktght

mldigital-mrketinghtml

duprogramsgraduatemb

amajorsindex_htmlmark

etinghtml

Frameworks Matter

Frameworks help to build Attribution Models in Analytics

httpthemorningsocialcom20131226social-media-unlocking-business-performance

Using Analytics to find the right media mix of Earned Owned and Paid Medias

httpwwwtherain

maninCross_Medi

a_Attributionhtml

Pros and Cons of Google+

httpwwwresourcenationcomblogthe-pros-cons-of-google-for-small-

businesses38317

Google+ is a great place to build Business Presence (via Business Pages and Influencer Strategy) because many businesses have so far ignored it

httpwwwbest-infographicscomgoogle-

for-business-infographic

Google+ is also integrated with the rest of Googlersquos services and APIs including Google Search and Google Analytics

Google+ is also a great place for the Arts and Sports but many Artists and Arts organizations donrsquot fully leverage it yet (or are aware of its capabilities)

httpsplusgooglecom+googleplus

postsUREbXipzSct

Google Analytics publishes Google Stats from the website associated with the Google+ Business Page

httpsearchenginewatchcomarticle2330146Google-Pages-Dashboards-Now-Link-to-Google-Analytics

You can get excellent analytics on the viral spread of your Google+ content with Google Ripples along with Google Analytics In many cases this web intelligence is superior to what is offered elsewhere in other social media channels

The New York Times called Google+ a Ghost Town

httpblogsforrestercomnate_elliott14-03-31-why_every_marketer_should_use_google_plus

But Forester Research thinks every Marketer should be on Google+

httpwwwforrestercomTh

e+Case+For+Google+Plusfu

lltext-E-

RES113003intcmp=blogforr

Sneak Peek

Leveraging Viral Data in Social Media Analytics

35 of adults who post

videos online (11 of all

adult internet users)

hope to see their video

go viral- Pew Report - Pew Internet

httpwwwreelseocomonline-video-uploads-double-years-35-hope-viral-report

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

VIDEOS WHICH PROVOKE A STRONG POSITIVE RESPONSE ARE 30 MORE LIKELY

TO BE SHARED

Positive

High Arousal Low Arousal

Hilarity Amusement

Inspiration Calmness

Astonishment Surprise

Exhilaration Happiness

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Shock or anger can drive shares but they are a risky bet

Source Karen Nelson-Field - Viral Marketing The Science of Sharing Table 3-2 page 24

SUCCESS HAPPENS FAST

Source Viral Video Chart 200 most shared branded videos of 2012

Days Following Launch

Social Diffusion Curve

Day 2 The Viral Peak

bull 10 of the shares occur on day 2

bull25 of shares occur in the first 3 days

bull50 of shares occur in the first 3 weeks

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Understanding how social media spreads has become a major interest as well as

the subject of a new course RutgersU

Two reasons why

people share and

spread the word -

psychological and

Social motivations

Unruly Psychological ResponsesNote The

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

Telekinetic Coffee Shop Surprise 1 on Unruly Viral Video Chart as of

101313

httpviralvideochartunrulymediacomyoutubeid=VlOxlSOr3_M

The video was shared

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Scoring Strong Passion for a SPECIFIC EMOTION

Scoring EMOTIONS and PASSIONINTENSITY

can be adapted to Social Campaign tracking

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Unruly ndash Viral Video Chart 930 ndash Top Social Videos

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

Thank YouMarshall Sponder

CEO WebMetricsGuru INC

wwwwebmetricsgurucom

Baruch College Rutgers University FIT

WebMetricsGuru

Email Me nowseogmailcom

Facebookcom - SocialMediaForTheArts

Key focus Areas

bull Use Analytics to better understand the use of Paid Owned

Earned Converged and Programmatic Media

bull How to better leverage Google+ and who is succeeding at

this (and why)

bull Using Analytics to understand what online content is

likely to be more shareable (and viral)

Effective-

About Me

Which business

Media and the

learnings that come

from it

Ibmcom

DEVICES MATTER TOO

content-strategy

ssinsidercomearned-

the-hype-2013-7

purported to be

worth 1 Billion

dollars of

to Samsung an

Academy Awards

2014 Sponsor

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Effective-

About Me

Which business

Media and the

learnings that come

from it

Ibmcom

DEVICES MATTER TOO

content-strategy

ssinsidercomearned-

the-hype-2013-7

purported to be

worth 1 Billion

dollars of

to Samsung an

Academy Awards

2014 Sponsor

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Which business

Media and the

learnings that come

from it

Ibmcom

DEVICES MATTER TOO

content-strategy

ssinsidercomearned-

the-hype-2013-7

purported to be

worth 1 Billion

dollars of

to Samsung an

Academy Awards

2014 Sponsor

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Which business

Media and the

learnings that come

from it

Ibmcom

DEVICES MATTER TOO

content-strategy

ssinsidercomearned-

the-hype-2013-7

purported to be

worth 1 Billion

dollars of

to Samsung an

Academy Awards

2014 Sponsor

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Which business

Media and the

learnings that come

from it

Ibmcom

DEVICES MATTER TOO

content-strategy

ssinsidercomearned-

the-hype-2013-7

purported to be

worth 1 Billion

dollars of

to Samsung an

Academy Awards

2014 Sponsor

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Which business

Media and the

learnings that come

from it

Ibmcom

DEVICES MATTER TOO

content-strategy

ssinsidercomearned-

the-hype-2013-7

purported to be

worth 1 Billion

dollars of

to Samsung an

Academy Awards

2014 Sponsor

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Ibmcom

DEVICES MATTER TOO

content-strategy

ssinsidercomearned-

the-hype-2013-7

purported to be

worth 1 Billion

dollars of

to Samsung an

Academy Awards

2014 Sponsor

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Ibmcom

DEVICES MATTER TOO

content-strategy

ssinsidercomearned-

the-hype-2013-7

purported to be

worth 1 Billion

dollars of

to Samsung an

Academy Awards

2014 Sponsor

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

DEVICES MATTER TOO

content-strategy

ssinsidercomearned-

the-hype-2013-7

purported to be

worth 1 Billion

dollars of

to Samsung an

Academy Awards

2014 Sponsor

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

content-strategy

ssinsidercomearned-

the-hype-2013-7

purported to be

worth 1 Billion

dollars of

to Samsung an

Academy Awards

2014 Sponsor

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

ssinsidercomearned-

the-hype-2013-7

purported to be

worth 1 Billion

dollars of

to Samsung an

Academy Awards

2014 Sponsor

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

ssinsidercomearned-

the-hype-2013-7

purported to be

worth 1 Billion

dollars of

to Samsung an

Academy Awards

2014 Sponsor

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

ssinsidercomearned-

the-hype-2013-7

purported to be

worth 1 Billion

dollars of

to Samsung an

Academy Awards

2014 Sponsor

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

purported to be

worth 1 Billion

dollars of

to Samsung an

Academy Awards

2014 Sponsor

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

2013-7

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Owned Media

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

httpallfacebook

comwhats-in-your-

kors_b120225

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

st pages and

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

nsidercomfacebook-

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

exchange-2013-11

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Source

Principal amp

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Suppliers Too

problem

world292436

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

etinghtml

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Frameworks Matter

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

httpwwwtherain

maninCross_Medi

a_Attributionhtml

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

businesses38317

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

postsUREbXipzSct

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

lltext-E-

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Sneak Peek

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Emotions are at

the root of Viral

Marketing - we do

not share what

we are not

feeling strongly

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

TO BE SHARED

Positive

Hilarity Amusement

Negative

Disgust Discomfort

Sadness Boredom

Shock Irritation

Anger Frustration

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Facegroup raquo

Twitter Video

Virality - Chris

Hadfield

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Two reasons why

people share and

spread the word -

psychological and

Social motivations

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

classification

system above is

similar but not

identical to what

Karen Nelson-

Field uses in her

research on Viral

Marketing and in

her book on Social

Sharing

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Besides emotions

people of have

reasons for sharing

content online

what Unruly calls

ldquoSocial

Motivationsrdquo

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

101313

121 times it was

viewed

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Emotive

Tracking for

Campaigns

NetBase

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Explanation

of the Brand

Passion

Index -

Will Content

Spread

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Encoding

Emotions

Opens up

intriguing

possibilities

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Online

Videos

analyzed

for Passion

Intensity

Sentiment

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Text Analytics

identifies the

main actor and

action most of the

Launching Soon

WebMetricsGuru

Launching Soon

WebMetricsGuru

Ama draft - may 8th - marshall sponder closing keynote - delivered

Technology

AMA Ticketing

Driving analytics insights with the next generation of social monitoring platforms marshall sponder - glide tech 11-26-2010

·AMA-40A AMA Specifications-Passenger Car

Social Media Analytics - Marshall Sponder

Cost & benefits of business analytics marshall sponder

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Synchronous & asynchronous methods within social media that improve educational outcomes marshall sponder - submitted

Marshall Sponder Presentation

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Analytics for the Real World Marshall Sponder, WebMetricsGuru INC

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Winter park social analytics bootcamp workshop marshall sponder - webmetricsguru inc final

2015 AMA Nonprofit Marketing Conference Schedule AMA... · 2015 AMA Nonprofit Marketing Conference Schedule ... 2015 AMA Nonprofit Marketing Conference ... create a culture of storytelling

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Evaluating Multinational Communications Using Social Media … · 2011. 9. 28. · Evaluating Multinational Communications Using Social Media Monitoring Marshall Sponder Webmetricsguru.com