Alex Hunter, CEO Rushmore - Getting and keeping customers

TAKE OFF

@cubedwellerALEX HUNTER @cubedweller

STAND OUT.

YOU HAVE WORK TO DO.

THE LANDSCAPE HAS CHANGED

IT USED TO BE EASY

IN 2013, CREATING A PRODUCT

OR SERVICE ISN’T GOOD ENOUGH.

CREATE EMOTION

“You feeling something. That’s what sells.” MATTHEW WEINER

EMOTION REASON>CONCLUSIONACTION

WHO DO YOU LOVE?

CREATE POSITIVITY

(I.E. DON’T BE AN ASSHOLE)

IT’S EASY TO BE A DICK.

I think that a sense of inquisitiveness and the willingness to try is so important for design, for developing those tentative, fragile ideas into a real product.” - Jonathan Ive

“

CREATE COMMUNITY

PISS OFF

THIS IDEA HAS

GONE TOO FAR

YOU KNOW WHO SAYS YOU SHOULD FAIL OFTEN? FAILURES.

FAILURE IS NOT ACOPING MECHANISM

AS AN ENTREPRENEUR, YOU HAVE TO GET USED TO FAILURE. IT IS JUST PART OF THE PATH TO SUCCESS.“ ”

...WUT?

LEARN FROM YOUR MISTAKES VS. YOU HAVE TO FAIL BEFORE YOU SUCCEED

FAILING

NOT

(SUCCESS)

DO NOT BE AFRAID OF RISK.

“FAILURE IS A TOOL, NOT A MERIT BADGE.”- JOE STUMP

CREATE INDIVIDUALITY

IT’S THE LITTLE THINGS

THAT KEEP ME COMING BACK

USE WHAT YOU KNOW TO CREATE CUSTOMER DELIGHT

DATA CREATES INDIVIDUAL EXPERIENCES

PATTERNS WILL EMERGE

DATA CREATES INDIVIDUAL EXPERIENCES

INCREASED CONVERSION. REPEAT BUSINESS. ANCILLARY REVENUE.

CREATE WOW.

ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC.”

“

CREATE COMMUNICATION CONSISTENCY

JANITORS - SIR RICHARD BRANSON - LOGO - AIRPORT LOCATIONS - FARES - VIRGINAMERICA.COM - DESTINATIONS - FOOD - DIRECT MAIL PIECES - IFE SCREENS - EMAIL ALERTS

- BUSINESS PARTNERS - BILLING/INVOICING SYSTEMS - UNDER WING STAFF - CALL CENTER AGENTS - GATE SETUP -

TICKET COUNTERS - OFFSITE MEETINGS - GUESTS - SPEECHES BY OUR TEAM - ARTICLES FROM OUR TEAM - ARTICLES

ABOUT US - COMMUNITY SERVICE PROGRAMS - BUSINESS CARDS - WEB DESIGN -

KIDS’ PROGRAMS - CORPORATE GIVING PROGRAMS - TEAM MEMBERS - RECRUITING MATERIALS - RECORDED MESSAGES -

AGENT PERSONALITIES - AGENT FLEXIBILITY - WEB FUNCTIONALITY - LAV MUSIC - RECLINING SEATS -

AIRPORT SIGNAGE - OFFICE SIGNAGE - CARPETING - KIOSKS

WORK HARD. STAY POSITIVE. BUILD SOMETHING.

THANK YOU.@cubedweller

@rushmorefm