AIA2018 - Bianca Praetorius - Life is a Pitch

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Bianca Praetorius

Startup Pitch trainer@bancia

Life is a Pitch.

Who am I?

Initially, I am an actress.

Offspring of Tech-Engineer-Nerd family

Sudoku-Mum

Tetris-Dad

Multi-Telco-Dad

Mobile-phone-

Mum

Mrs.GIF- Mum

Mr.JPG-Dad

…Startup

Pitchtrainer

How to

NOT

mess up

your pitch.

What’s a pitch?

Pitching is awkward. Always.

One person

On a stage.

Tries to bring the Inside of their head....

...Into the heads of their AUDIENCE.

In a few Minutes.

But why?

What now?

Welcome to the default setting:

Investor

potential client

potential client VC fund

potential client VC fund Tech Crunch

Everyone,

after your pitch.

The

holy,

magical

secrets

of

pitching

This

might

hurt…

Nobody.

Tells.

You.

The.

Truth.

What YOU

think your pitch looks like

What YOUR TEAM

thinks your pitch looks like

What your pitch

ACTUALLY

looks like

Get honest feedback.

Elevator Pitch??

„So… what are you doing?“

No Buzzword-Bingo.

No Awesomeness bregging.

6.No Buzzword-Bingo!!

Precision is king.

Welcome to some STRUCTURE.

Teaser Visual

one-sentence-pitch

+

We do wigs for cats.

The Problem.

Problem

And The Solution.

Solution

The Product

AKA:

Tell me your UX. Show me some UI.

The Market.

How big? Current status? Background?

Be nice to your financial slides.

Business model

Your current idea of how to make money with that.

Who else currently tries this? Why are you better?

7.Competition

Where are you right now?

8.Roadmap

Who are you & why do you rock?

9.Team

Who are you & why do you rock?

Team

10.Call to action! Be specific. What do you need right now?

1.Teaser/Visual

2.Problem

3.Solution

4.Product

5.Market

6.Business Model

7.Competition

8.Roadmap

9.Team

10.Call to action

1.Teaser/Visual

1.1. Traction!

2.Problem

3.Solution

4.Product

5.Market

6.Business Model

7.Competition

8.Roadmap

9.Team

10.Call to action

1.Teaser/Visual

1.1 Team!!!!!!!

2.Problem

3.Solution

4.Product

5.Market

6.Business Model

7.Competition

8.Roadmap

9.Team

10.Call to action

1.Teaser/Visual

1.1.The one SuperPower

Awesome thing about you!

6.Business Model

8.Roadmap

3.Solution

10.Call to action

5.Market

2.Problem

7.Competition

2.Problem

9.Team

4.Product

Death by powerpoint

No boring text charts. Don´t do it. They are really boring. No kidding. Nobody wants to read that shit. No boring text charts. Don

Use pretty pictures instead.

Powerpoint is your best friend.

You.

Please don’t.

Build.

Build.

Build. Complexity.

Build. Complexity. One.

Build. Complexity. One. Step.

Build. Complexity. One. Step. At.

Build. Complexity. One. Step. At. A. Time.

Build. Complexity. One. Step. At. A.

Build. Complexity. One. Step. At. A. Time.

One thought per slide.

What shows the slide?

What do I say?

Don’t prove

your academic

degree in a pitch.

Be easy on your words.

Chapter 2.

Let’s talk about fear.

Tech - audience is hard.

Surviving Zero Feedback.

Be. Your. Awesome. Self.

The Body is Boss.

Move conscious & bold.

Owning your Space,

physically.

Love your hands.

Use the space for your story.

Owning your Space,

spatially.

Eye contact.

Divider Example 1

The voice.

Owning your Space,

acoustically.

„Personality“

Latin: „Per Sonare"

=

Means: „The sound through“

Voice. Carries. Power.

Watch your melody.

#Don’tQuestionYourself

Find your natural voice.

Don’t speak to fast.

Don’t use only one

tone of voice.

Don’t just smile all the bloody time.

Conduct your

orchestra.

„Let me quickly walk you through that…“

„Let me steal 2 minutes“

„Kind of like…“

„Ahhhh….“

„Eeerrrmm…“

„Thank you for taking the time…“

„Thank You! Thank you! Thank you!“

„Such an honor to speak today…“

„Thank you for having me…

#KissTheElephant

And in the end….

Pitch. Repeat. Pitch again. Repeat.

infinity.

I know it’s a lot.(but you can do it.)

Your Pitch.

You.

*You are Batman.

Love & Critique

@bancia

Bianca Praetorius

Cheers. <3

Find me on