AI as a competitive weapon

AI as a competitive weaponJonathan SealMando @jay_seal

PART 1: AI state of the nation

IT Director . . . . . . . . . . . .

IT Engineer . . . . . . . . . . . .

4%

58%

Mission statement of the Dartmouth Conference, 1956,

where the term ‘AI’ was coined

[Q]

PART 2: Why does this matter to you?

IT

doesn’t

matter

From 2012 to 2015 internet

traffic has increased by

>100%

In 2012 <0.5% of

data generated

was analysed

QUANTIFIED:SELF

QUANTIFIED:ENTERPRISE?

Absorbing unstructured data

Making connections

Handling complexity

Personality profiling

Site messaging tailored if user exceeds ‘prone to worry’ threshold…

ConversationalUI

Emotional context

Understanding personality

Natural interactions

Emotionally aware

“The digital workplace is the experience of work delivered through the collective use of connected devices, software and interfaces.”

We are all cyborgs…

Providing insights

Enabling self-actualisation

PART 3: Practical Magic

Example services to use for PoC:

• IBM Watson

• Cortana Intelligence Suite

• Microsoft Bot Framework

• Language Understanding Intelligent Service (LUIS)

• IFTTT

Naturalistic interactions

Predictive analytics

Targeted ’Bots

BI

Personalisation

…

Crowdsourcing insightsFlexing pricing based on useUsers are also suppliers

Masking complexity‘Magic’ over functionEngenders trust in the brand

Rapid prototypingSupply chain innovation

Creating communityConnecting 1-1

Continuous innovation cultureEvangelistic about benefitsPremium mindset

Partnering to amplify perceived valueConstant reinvention of the same core product

Thanks!Jonathan SealMando @jay_seal