View
372
Download
3
Category
Tags:
Preview:
DESCRIPTION
Content providing context at Cafe BI held in Cape Town & Johannesburg, South Africa, on 9 & 10 November 2011.Presented by Andy Hadfield
Citation preview
World Café. Social Business Intelligence. #CafeBI (www.twi.er.com/afsug) Facilitated by Andy Hadfield (www.andyhadfield.com), Man9 Grobler (SAP) and Charles de Jager (SAP)
Business Intelligence in the conversation economy…
Ex Entreprenuer Ex Digital Agency Ex Banker Re Entrepreneur h8p://www.twi8er.com/andyhadfield h8p://www.andyhadfield.com
World Café AGENDA
Part 1. Understand and explore the new world of “social” where business, data and customers have just become real Fme! • Welcome • KEYNOTE. Introduc9on to Social. Real Time Everything. • Café Discussion Part 2. What you see and how you visualize data affects how you think. If we can re-‐imagine business intelligence and business reporFng, perhaps we can break the cycle of iteraFve innovaFon – and get radical! • KEYNOTE: Percep9ons ahoy! Digital, social and mobile stats for SA. • PRACTICAL HANDOUTS. Visualising data. • Informa9on is Beau9ful. TED Talk. • Café Discussion. • It’s a wrap!
Introduction
Strat backwards
Cue: rah rah video with awesome soundtrack about how crazy the
world is ge?ng.
Relax. Social Media is actually really easy.
Let’s get serious though :)
Order of business #1: Forget the phrase “social media”
Order of business #2: Understand why it’s growing so
quickly.
Order of business #3: Look what happened to the dog.
Full credit to Gary Vaynerchuk for the great metaphor!
Order of business #2: Look what happened to the dog.
There are also some values and principals we need to understand…
MoLvaLons for a person to communicate with a brand…
• Product Involvement (the experience is so novel that is must be shared)
• Self Involvement (sharing knowledge is a way to gain a.enOon and show connoisseurship)
• Other Involvement (reach out and help, express friendship and caring)
• Message Involvement (message is so humorous or informaOve that it must be shared)
Brought to you by the Harvard Business Review, 1966
Let’s get crazy for a second…
How far might this go?
The year is… 2020
9 years, btw… Is enough 9me to create another
Facebook and a half!
In 2020…
The concept of friends has been altered forever.
50 % of your employees are no longer at your office.
In 2020…
School Exams… now with Internet Access!
In 2020…
TradiOonal adverOsing is dead. Peer referral is how we buy our products
now.
In 2020…
50 % of your employees are no longer at your office.
In 2020…
Humanity enters Intellectual Rehab
In 2020…
Companies enter Moral Rehab
In 2020…
We see the rise of the serial entrepreneur.
In 2020…
Long tail leaders. Long tail government.
But why are we here?
Facebook users spend 700 billion minutes a month on the plaVorm.
Facebook users share 30 billion pieces of content a month
Facebook had its first 500 million unique users in a day, day.
While social media has helped many companies become more customer-‐centric, it is treated primarily as a modestly effecLve markeLng tool. With social business you start to look at the way people are interac9ng in digital experiences and apply the insights derived to a wide variety of different business processes. -‐-‐ Ethan McCarty, Digital & Social Strategy @ IBM.
Real Time Everything
@pfeiffer44: “POTUS to address the naOon tonight at 10.30pm eastern Ome”
-‐ 1 May 2011, 9.45pm,
Dan Pfeiffer, CommunicaLons director at the White House
Twi8er explodes. Debate rages about whether Qaddafi had been killed or Bin Laden tracked down.
2900 Tweets per second.
22h00
@keithurbahn: “So I’m told by a reputable person they have killed Osama Bin Laden. Hot damn.”
-‐ 1 May 2011, 10.25pm
Keith Urbahn Chief of staff for Donald Rumsfeld
The rumour turns out to be true. -‐ approximately 10.45pm
@nyLmes: “NYT NEWS ALERT: Osama bin Laden Is Dead, White
House Says.”
@foxnews: “#FoxNews’ Chad Pergram confirms #Osama bin Laden is dead #usama #osamabinladen”
@cnnbrk: “#Osama bin Laden is dead #usama #osamabinladen”
3200 Tweets per second.
22h45
Just before Obama makes his address at 11.30pm…
5106 Tweets per second.
23h25
RECORD! From 10.45pm – 2.20am on 1st & 2nd May 2011, there was an average of 3000 Tweets per second.
The highest sustained rate of
Tweets. Ever.
Everything is going “real 9me”.
Why?
Because the mobile has squashed 9me and space.
It’s changing journalism...
It’s changing public figures...
Meme. Noun.
An idea, behaviour or style that spreads from person to person in a
culture.
And some Mr Visagie...
The Real Time World can be a scary place for brands…
#VodacomMovies #MemePower!
Dude! Where's my signal! The Hunt for Red RecepOon
Harry Po.er and the Deathly Hallo...Hallo!..Hallo? The Unsocial Network
Crouching Tower, Hidden Signal Dial Hard
Nick and Norah's Infinite DisconnecOon How Cell C Got Her Groove Back The Phantom Of The Operator
#VodacomMovies #MemePower!
But if we think about it strategically, it can offer immense power to
business…
h.p://twi.erfall.com/
h.p://twi.er.com/
Different methods of data visualisaLon = exciOng!
h.p://now.sprint.com/nownetwork/
What would you like to know about your customers right now?
What can you tell your customers about your business that will help
them, right now?
Real Lme informa9on also causes its own set of problems.
Customer: If data is real Ome, why isn’t service?
World Café Session 1 The world is changing – at pace! This has led to a change in culture – both business and consumer. In order to service the customer of the future, monthly exco mee9ngs and spreadsheet forecasts might not be enough. How do we learn from this new world? How do we measure what’s going on? QUESTION: What BI challenges are you facing in your organisaFon? What BI innovaFons are occurring in your company?
The digital data pub quiz!
Hat Lp: Arthur Goldstuck for confirmaOon of the stats (especially the roughly right ones!)
www.worldwideworx.com
How many people in South Africa?
South Africa has about 50 million people.
How many people browse the Internet in South Africa?
7.5 million browse the internet (including email, cellphone browsing
but excluding applicaOons like MXIT).
How many people access the Internet using a mobile applicaLon
(WAP, MXIT etc)?
About 12 million people access the Internet using a mobile applica9on!
WOW!
How many Facebook users do we have?
There are around +-‐ 4.5 million FaceBook users.
How many Twi8er users do we have?
About 1 million Twi8er “users”.
Let’s talk mobile! AcLve SIM cards vs cellphone users?
53 million ac9ve SIM Cards & 38 million cellphone users!
What’s the % split between Pre Paid and Contract?
80% Pre Paid. 20% Contract.
How many Please Call Me’s do you think get sent every month?
South Africans send about 1 billion Please Call Me’s per month.
1 billion!
How many SmartPhones will there be in SA by end 2011?
Around 5.5 million!
Top 3 mobile sites in SA?
Which LSM has the highest % web usage in SA?
And lastly, just for wow value…
Pub Quiz Part 2 Facebook South Africa
So we know there are roughly 4.5 million South African FaceBook
users. What do you think the gender split is?
2,209,320 people § who live in South Africa § who are male
2,304,640 people § who live in South Africa § who are female
% of SA Facebook users over the age of 30?
60%!
2,743,800 people § who live in South Africa § age 30 and older
Let’s say we were targe?ng content or products… Rugby vs Cricket?
252,800 people § who live in South Africa § who like rugby
172,240 people § who live in South Africa § who like cricket
Gays vs Lesbians?
28,120 people § who live in South Africa § who are male § who are interested in men
466,940 people § who live in South Africa § who are female § who are interested in women
iPhone users vs BlackBerry users?
122,200 people § who live in South Africa § who are in category iPhone
1,101,600 people § who live in South Africa § who are in category Blackberry
And again, just for WOW value…
Small Business Owners?
78,800 people § who live in South Africa § who are in category Small Business
Owners
Pester Power Poten9al?
189,040 people § who live in South Africa § who are in category Parents (child:
0-‐19yrs)
And my personal favourite… Deloi8e vs Accenture
(as a recruitment agent of course!)
1,640 people § who live in South Africa § who work at Deloi8e
960 people § who live in South Africa § who work at Accenture
Over to SAP
World Café Session 2 So the digital landscape of South Africa isn’t quite what we thought it was... We’ve seen how strong the voice of percep9on can be – and how powerful the art of data visualisa9on is. QUESTION: If you could do things differently, how would you design your “dream” BI dashboard?
It’s a new world, one where the goal posts change faster than
the game!
How are you going to play?
• African SAP User Group – h.p://afsug.co.za/
• Your speaker – h.p://www.andyhadfield.com – h.p://www.twi.er.com/andyhadfield
• All content from the day in “social story” form – h.p://www.storify.com/
• The videos – h.p://www.ted.com/talks/lang/eng/
david_mccandless_the_beauty_of_data_visualizaOon.html – h.p://www.youtube.com/watch?
feature=player_embedded&v=3SuNx0UrnEo#! • Fun visualisaLon tools
– h.p://www.twi.erfall.com – h.p://twitrratr.com – h.p://www.whatdoestheinterne.hink.net – h.p://twendz.waggeneredstrom.com – h.p://wefeelfine.org
Recommended