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As most sales professionals know, when you sell on price, you immediately diminish the value of the service you’re offering. And yet, at the advent of the cloud a few years ago, that was the selling point used most often to communicate the value of the cloud. So, how do you differentiate yourself from your competition? Check out this presentation. Want to know more? Follow our blog at http://success.coredial.com/blog or find us on LinkedIn, Twitter or Google+
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Success Starts HereADVICE for CLOUD PARTNERS
coredial.com
DON’T SELL ON PRICE
When you sell on price you
DIMINISH THE VALUE OF YOUR PRODUCT
because…
It negatively impacts
LONG TERM ROI
A RECENT STUDY by KPMG showed:
SELL ON THE ADVANTAGES it can bring to the
business
1
CLOUD IS MUCH MORE
than just another IT cost reduction lever
2
Source: http://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/ cloud-service-providers-survey/Documents/the-cloud-takes-shapev3.pdf
Business Executives see the cloud as a way to
INCREASE AGILITY AND BE MORE EFFICIENT
CLOUD COST SAVINGS OPEN THE DOOR,
but they are not the driving force.
2 OUT OF 3 customers embrace the cloud to
improve communications and drive business process transformation
IN OTHER WORDS...
Your prospects are
FOCUSED ON VALUE
Conversations with the prospective customer should
FOCUS ON IMPROVED BUSINESS AGILITY:
How cloud communications can
OPTIMIZE THE PRODUCTIVITY OF THEIR WORKFORCE
PRICE WILL ALWAYS be part of the discussion
BUT SHOULD NOT BE THE STARTING POINT
+
IT’S THE FINAL PIECE OF THE PUZZLE
Want more information on how you can
ADD VALUE TO YOUR CLIENTS BUSINESS with cloud communications?
FOLLOW US HEREâ linkedin.com/company/99631 × plus.google.com/+Coredial « twitter.com/coredial ° success.coredial.com
DOWNLOAD OUR CASE STUDY TO SEE how SwitchConnex can help you succeed º�success.coredial.com/case-study-download-social
The Leader in Private Labeled Cloud Communications
CASE STUDY:Top Notch Networks on Track
to Double Revenue
CoreDial, LLC | 1787 Sentry Parkway West, Building 16, Suite 100, Blue Bell, PA 19422 | 215 297 4400 | www.coredial.com
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