Advice for Cloud Partners

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As most sales professionals know, when you sell on price, you immediately diminish the value of the service you’re offering. And yet, at the advent of the cloud a few years ago, that was the selling point used most often to communicate the value of the cloud. So, how do you differentiate yourself from your competition? Check out this presentation. Want to know more? Follow our blog at http://success.coredial.com/blog or find us on LinkedIn, Twitter or Google+

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Success Starts HereADVICE for CLOUD PARTNERS

coredial.com

DON’T SELL ON PRICE

When you sell on price you

DIMINISH THE VALUE OF YOUR PRODUCT

because…

It negatively impacts

LONG TERM ROI

A RECENT STUDY by KPMG showed:

SELL ON THE ADVANTAGES it can bring to the

business

1

CLOUD IS MUCH MORE

than just another IT cost reduction lever

2

Source: http://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/ cloud-service-providers-survey/Documents/the-cloud-takes-shapev3.pdf

Business Executives see the cloud as a way to

INCREASE AGILITY AND BE MORE EFFICIENT

CLOUD COST SAVINGS OPEN THE DOOR,

but they are not the driving force.

2 OUT OF 3 customers embrace the cloud to

improve communications and drive business process transformation

IN OTHER WORDS...

Your prospects are

FOCUSED ON VALUE

Conversations with the prospective customer should

FOCUS ON IMPROVED BUSINESS AGILITY:

How cloud communications can

OPTIMIZE THE PRODUCTIVITY OF THEIR WORKFORCE

PRICE WILL ALWAYS be part of the discussion

BUT SHOULD NOT BE THE STARTING POINT

+

IT’S THE FINAL PIECE OF THE PUZZLE

Want more information on how you can

ADD VALUE TO YOUR CLIENTS BUSINESS with cloud communications?

FOLLOW US HEREâ linkedin.com/company/99631 × plus.google.com/+Coredial « twitter.com/coredial ° success.coredial.com

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