Advances In Mobile And Social Networking Alvin Chin

Advances in Mobile Social Networking

Alvin Chin

Member of Research Staff

Mobile Social Networking Group

Nokia Research Center, BeijingSocial Networking Conference, London, UKSeptember 24, 2009

Over 3.9 BillionMobile subscriptions worldwideOver 80%Of the world’s population has coverage1.8 Million+New mobile subscribers are added daily

Over 219 Countries and TerritoriesHave mobile networks

More than 1 BillionNokia devices sold

The Scale is Unparalleled in Human History

Connecting people to what matters, empowers them to make the most of every moment.

Our Vision

To explore technology frontiers, solving scientific challenges today, for Nokia to deliver irresistible personal experiences tomorrow.

Our Mission

•Mobile social networking and vision

•Current trends in mobile social networks and social media

•Gaps and trends in current social networks

•Research issues in mobile social networking

•Mobile social networking at Nokia and Nokia Research Center

•Summary and conclusion

Overview

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

Mobile Social Networking and Vision

Wouldn’t it be nice if I could find out

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

•Who are all the people that I have met so far in THIS conference and automatically add their contacts to my phone?

•Who was that person that I met at a meeting last Friday?

•Where is the nearest Japanese restaurant nearby me that my friends recommend that has good sushi and is under 30 Euros?

Why we cannot answer these questions?

We need context!

Why we cannot answer these questions?

We need context!

Mobile social networking: Making the mobile an integral part of your social network and lifestyle

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

distributed content sharing

social networks

sensor networks

pervasive computing

Integrate context and social connections into mobile social networks

Provide integrated experience by fusing physical and digital social interactions through the mobile

From content-based social networking…

Place

Who

Profile

Needs

Hobbies

Where

Environment

Sensing

Atmosphere

Activity

What

Purpose

Social

FamilyFriend

Relative

Schoolmate

Colleague

Interpersonal Relationship Mesh

People

Time Frame

Context Modeling

…to place-based activity social networking

Current trends in mobile social networks and social media

Social networking on mobile

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

•Connecting to your online social networks on your mobile

Location and in real-time

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

Nokia Friend View

Loopt

Buddycloud

Gaps and trends in current social networks

Social networks are tedious to maintain

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

Serious disconnect between physical and online social networks

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

How many of your Facebook friends are really your friends? (V. Miller, Associated Content, July 27, 2009)

Trends

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

•Marriage of online and offline

•Automated communication and network monitoring, life streaming

•Current social networking sites distribute contacts and communication flow into multiple services, increasing complexity for the user

•Social network portability and creating your own group social networks

•How to use and integrate context into mobile social networking?

•How to use social network for intelligent routing and communication?

•How to build trust into the social network?

•How to recommend relevant people to be your friends?

•How to create innovative applications and services that leverage social networks to help people with their daily activities?

Research problems

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

Context enables true mobile social networking

Capture context into social networking applications with NokoScope

Share and discover new places throughmobile augmented reality

Impromptu friend relationships via Friend View

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

Social networks allow for intelligent routing and communication

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

Community assisted traffic (eg. Mobile

Millennium – NRC, UC Berkeley, NAVTEQ)

Spontaneous mobile ad-hoc networks (eg.

EZeeCom)

Proximity encounters (eg. Nokia Sensor)

Disaster response network

FilmTrust http://trust.mindswap.org/FilmTrust

Trust in social networks

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

A B CtAB tBC

tAC

Modelling trust, Jennifer Goldbeck, 2005

Guanxi

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

•Informal personal connection between 2 individuals bounded by implicit psychological contract to maintain a long term relationship, mutual commitment, loyalty and obligation (X.-P. Chen and C. C. Chen. On the intricacies of the Chinese guanxi: A process model of guanxi development. Asia Pacific Journal of Management, 21(3):, 305-324, 09 2004)

Guanxi is like strong tie in the social network, compared to weak ties in social network theory

Friend recommendations

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

How do I know this friend?

Why should I add him/her?

How do I know this friend?

Why should I add him/her?

Innovative applications using social networks

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

Automatic contact synchronization New user interfaces

Emergency response Social gaming

Mobile Social Networking at Nokia and Nokia Research Center

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

Friend View Sports Tracker

Ovi Lifecasting Point and Find

Ovi Contacts

4. Tom never met her, but maybe his friends

met her, so he searches his social

network

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

3. Tom zooms in on the map to find out that she is Zhao Feng, taps ZhaoF to see if he has met her

before5. Ah, Zhao Feng was

the UI manager at the meeting last

week with his colleague Wang,

which he could not make it!

?

Thanks Nokia, I will never forget a person again!

Using social network to find out who a person is from previous meetings

2. Tom uses his phone to find out who that lady is

1. Tom seems to recognize a lady while walking in the hallway but can’t remember

if he met her

Summary and conclusion

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

•Mobile social networking creates new user interfaces and provides immersive user experiences

•Mobile social networking makes the mobile an integral part of your social network and lifestyle

•We have great opportunity to improve humankind with mobile social networking

The Future is Ours to Shape

Social networking forms integrated part of our daily lives

Alvin Chin, Advances in Mobile Social Networking, Nokia Research Center

http://research.nokia.com

Alvin ChinNokia Research Center, Beijingalvin.chin@nokia.comhttp://research.nokia.com/people/alvin_chinhttp://www.alvinychin.com/blog

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