Advanced Landing Pages

“ringtones”

“cheap flights to SFO”

“auto insurance”

“NYC restaurants”

“custom t-shirts” “mortgage rates ” “ipod” “movies”

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Marketingʼs Top Dog… “Nipper”

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Advanced Landing Page Optimization

Todayʼs top Marketing dogs eat

• NYC & SF RAMP creates SOA (service oriented architecture) for event driven display ads & landing pages. We live at the epicenter of unprecedented relevance, functionality and performance. We love APIs, semantic technology, targeting, user control, analytics, optimization & great design.

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

RAMP Press & Speaking

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

My Blog – About to turn 3 Now read in over 30 countries!

Published Case Studies (partial list)

• Testing Methodology • Landing Page Simplicity • Query Reinforcement • Keyword Match Type • Social Media Optimization • Branded Keywords • Targeted Content • Trust & Security Icons

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

@jonathanmendez

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

There is a sea change…

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Akamai Realtime Data 02/05/09 16:32EST

From a web of links…

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

to a web of correlations

json rdf

sparql xmpp php

http

html

href

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

“The benefit of the Web is proportional to the number of connections -- to related information.”

-Tim Berners Lee

This is about MUCH MORE than landing pages

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

This is the real time web

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

REAL TIME WEB TECH IS EXPLODING AROUND US

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

but still begins and ends with people

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

What they tell us explicitly

& Implicitly

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

http://www.google.com/search?hl=en&safe=off&client=safari&rls=en&q=implicit

+data&btnG=Search

Implicit Data - Now with over 40 URL parameters!

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

IF-THEN

To create rules…

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Could you deliver more relevance if your database was the web itself?

REST API

JavaScript

JSON XML

XMPP

AJAX

RDF OWL SPARQL

PHP

You could build a store from APIs for Products, Shipping, Payment…

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

www.programmableweb.com

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Semantic Mashup Landing Page Example

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Rule 1 Rule 2

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Rule 1 Rule 2

Rule 3-100+

Rule 100+- 1000+

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Rule 1 Rule 2

Rule 3-100+

Rule 100+- 1000+

Relevant!

Helpful!

Useful!

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Rule 1 Rule 2

Rule 3-100+

Rule 100+- 1000+

Relevant!

Helpful!

Useful!

Persuasive!

Landing Pages as Social Media Amplifiers

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

 FB Connect, Open Social APIs have enabled new types of landing pages  They leverage Social Networks, without re-creating them  They use social graphs to create a "Social Marketing Amplifier"

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Additional Benefits: + 17,700 "Fans"

+ 5,000 Comments + 1,100 Conversions

+ 53% more impressions for�

the same budget

$50K in Ad Buy @ $2.50 CPM w/ Social Amp Landing Page

Impressions

$75K in Online Ads (@ $2.50 CPM)�

Social Media Advertising Success through the Backdoor

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

The Landing Page Becomes the Ad

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

For Dockers CPC on the “Landing Page Ad” was 1/5 the CPC of

“brand” keywords

…and had unlimited inventory !!!

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

“The Internet is based on a layered, end-to-end model that allows people at each level of the

network to innovate free of any central control. By placing intelligence at the edges rather than

control in the middle of the network, the Internet has created a platform for innovation.”

-Vinton Cerf

Wisdom from our keynote presenter this morning…

Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC

Thanks!!Site: rampdigital.com

Blog: optimizeandprophesize.com

Twitter: @jonathanmendez