Adv492 finalpresentation

Social Media Plan

Created by:

Matthew Schloss

SM

Company Overview

• Company overview

• History

• Competition

• Products

Current Market

• Where are we?

• Where do we want to be?

• How do we get there?

Target Market

• Who are they?

• How do we reach them?

• Why will it be so easy?

• What do they want?

Key Challenges & Goals

• What challenges do we face?

• How can we better communicate with the public?

• How can we improve our brand recognition and improve business?

• How we can help the public while increasing our awareness.

Social Media

• What is social media?

• How these devices increase brand recognition, sales, relationships, and communications with the public.

• Which ones will be most effective to us?

Why Blog?• Why this will give us the

best results?

• How we will use the blog to increase brand awareness?

• Why a blog is the best way to reach our target audience?

• How your blog will build client relationships and communicate with the public.

SEO

• What is it?

• How will it increase business?

• How it will increase search results?

• Where do we begin?

Google AdWords

• What is it?

• Which words do we pick?

• How we will use it to increase search results and brand recognition

• How it will increase and direct traffic to website and/or blog

Tools to Measure

• Google Analytics & Twitter Analytics

• Tools available

• What can be measured and learned?

• How will we use this data to achieve success?

Budget & Timeline

• Where do we begin?

• How long will this take to complete?

• How much will this cost?

• Summary: What steps we will take and what oder we plan on taking those in.

Questions & Answers

Thank You

Matthew Schloss

SM