Adobe MAX - WEM: 10 Whirlwind demos

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@davidnueschelerWEM: 10 Whirlwind Demos

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David NueschelerJSR-170 Spec Leadjsr-170-comments@jcp.org

David Nuescheler Chief Technology Officerdavid@day.com

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David NueschelerJackrabbit Committer / Memberuncled@apache.org

David NueschelerJSR-170 Spec Leadjsr-170-comments@jcp.org

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David NueschelerTC Member / CMIS-JCR Liaisondavid@day.comDavid NueschelerJackrabbit Committer / Memberuncled@apache.org

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David NueschelerTC Member / CMIS-JCR Liaisondavid@day.com

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 6

DAVID NUESCHELERVP, CTO CEMDigital Enterprise Solutions

AdobeBarfuesserplatz 64001 BaselT +41 61 226 98 98F +41 61 226 98 97uncled@adobe.com

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

110 Whirlwind Demos

2 3

7

WEM INTRO

TOPTEN

ROADMAPVISION

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110 Whirlwind Demos

2 3

WEM INTRO

TOPTEN

ROADMAPVISION

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Adobe WEM Customers

9

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Roy Fielding / Principal Scientist

10

ApacheWebServer

ApacheSoftware

Foundation RESTApacheLicense HTTP URL

Roy T. Fielding

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Industry Standards: JCR

11

170

283

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JCR Adoption

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Free your content

13

proprietarysilos:Liabilitiesopen standard

repositories:Assets

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CMOBUSINESS

CIOIT

25%25%

25% 25%

Authors

BusinessOwner

Developer

Systems

AC

BD

14

Stakeholders

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ONE YEARa!er joining Adobe

15

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One Adobe. One Solution.

16

AdobeCreative

Suite

AdobeFlash & PDF

Runtimes

AdobeWeb

ExperienceManagement

AdobeOnline

MarketingSuite

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WEM Technology Landscape

17

BPM

WCM

DOCGEN

FORMS

RIACOLLAB

DATASERVICESDAM

ADOBE ONLINEMARKETING SUITE

Powered by Omniture

ADOBE CREATIVE SUITE

ENTERPRISE BACKEND

ERP CRM ECM RDBMSLDAP HR CUSTOM

WEM

ANY CLIENT

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 18

110 Whirlwind Demos

2 3

WEM INTRO

TOPTEN

ROADMAPVISION

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 19

110 Whirlwind Demos

2 3

WEM INTRO

TOPTEN

ROADMAPVISION

TOP TENFAVS.

INSTALLNOW

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Installation. Double-Click.

22

1 2 3

download double-click

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Lowering the Bar.

“...but you install only once.”

23

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Lowering the Bar.

24

eval-servermy laptop dev2dev1

integrationquality assurance

productionpublish

productionauthor

having funat home with cq

cleaninstall to reproduce

an issuepacking my

own appcq5 includingcustom app

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Lowering the Bar.

25

QuickstatR

technologyeval-servermy laptop dev2dev1

integrationquality assurance

productionpublish

productionauthor

having funat home with cq

cleaninstall to reproduce

an issuepacking my

own appcq5 includingcustom app

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 26

DEMO

SIMPLYSIMPLE

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DEMO

DIGITALASSETS

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Seamless integration...

30

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DEMO

ADOBEOMS

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SiteCatalyst / Insight Integration (Props, Evars & Events)

33

EvarsPropsEvents

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Test&Target Integration (MBox)

34

setupmboxcreate offers

managecampaigns

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DEMO

FORGIVE ME

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Finally...

37

[nobody is perfect.]

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DEMO

CONTEXTRULES

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Context rules...

40

Harmonized Pro!leSocial Network Information

CRM Data

Immediate Page contextLanguage, Nav Depth

Preferences, Collaborative Filtering, Interests ClickStream Cloud

Very “Current” Environment

Activity Stream InformationEvents from SiteCatalyst

Resolved Segments“Insights”

Simulate. Experiment. Visualize. Extend.Immediate, Scalable, Client-Sided*

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Context rules even more...

41

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DEMO

MYSITE

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ProjectSetup

Legacy orHTML Design

"e problem.

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DEMO

PACKAGESHARE

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Package Share

+600packages

47

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DEMO

MOBILEWEB

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"e bad news...

UserAgent: nokia6170colors: 65536fall_back: nokia_generic_series40_dp20j2me_amr: TRUEj2me_cldc_1_1: TRUEj2me_h263: TRUEj2me_mpeg4: TRUEj2me_screen_height: 160max_data_rate: 200max_deck_size: 4194304max_image_height: 115max_image_width: 122mms_3gpp: TRUEmms_max_height: 480mms_max_size: 100000

mms_max_width: 640mms_mp4: TRUEmms_vcalendar: TRUEmms_video: TRUEmodel_name: 6170mp3: TRUEphysical_screen_height: 40physical_screen_width: 32playback_3gpp: TRUEplayback_acodec_amr: nbplayback_mp4: TRUEplayback_vcodec_h263_0: 10resolution_height: 160ringtone_amr: TRUEringtone_mp3: TRUE

ringtone_voices: 40streaming_3gpp: TRUEstreaming_real_media: nonestreaming_video: TRUEstreaming_video_acodec_amr: TRUEuaprof: http://nds1.nds.nokia.com/uap....user_agent: Nokia6170video: TRUEvideo_3gpp: TRUEvideo_3gpp2: FALSEvideo_max_height: 96video_max_width: 128video_mp4: TRUEvideo_preferred_height: 96video_preferred_width: 128

Detecting

Devices(...and counting)

50

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Device Groups

Feature Phone Smart Phone Touch Phone extensible

51

1 2 3

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DEMO

MOBILEAPPS

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Web: 1995

Webmaster Businessdaysword fileshtml websites

54

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Apps: 2011

Webmaster Businessdaysword fileshtml websitespptapps well...

App Developer

+ uncertainty(third party review process)

55

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publish and sync apps

Manage Apps...

everything is content

56

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Application composition and management

57

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DEMO

MANAGECLOUD

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WEM loves the cloud

60

WEMFor Production - 100% Cloud or

Hybrid On-Premises / Cloud Cluster

For Demos, Trials, POCsFor

Development and Test

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Adobe Cloud Manager

61

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DEMO

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110 Whirlwind Demos

2 3

WEM INTRO

TOPTEN

ROADMAPVISION

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 64

110 Whirlwind Demos

2 3

WEM INTRO

ROADMAPVISION

TOPTEN

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Future Enterprise Trends

65

Social First*(every user is a contributor and has a social graph)

*context is a !rst-class citizen, everybody is a contributor.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Cloud First*(always keep on-prem in mind)

*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

∞Creative Marketing Work#ow

66

CREATE

MANAGE

CONCEPT

DELIVER

ANALYZE

OPTIMIZE

DESIGN

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

WEM Technology Landscape

67

BPM

WCM

DOCGEN

FORMS

RIACOLLAB

DATASERVICESDAM

ADOBE ONLINEMARKETING SUITE

Powered by Omniture

ADOBE CREATIVE SUITE

ENTERPRISE BACKEND

ERP CRM ECM RDBMSLDAP HR CUSTOM

WEM

ANY CLIENT

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

More Detail...

68

VISIT THEADOBE BOOTH

©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.