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BEFORE WE BEGIN
On a personal level, who uses social media? Facebook, Twitter, LinkedIn, YouTube, etc.
What are your goals? Increase applications? Increase retention?
How do you measure success?
VIRTUAL CAMPUS TOURS
FACEBOOK.COM/FLORIDAINTERNATIONAL
STUDENT BLOGGING
TUMBLR
FACEBOOK GROUPS
READABOUT.ME
CUSTOMER SERVICE
DISCUSSION
How should admissions departments utilize social media? Resources
Should you create a private networking community? What metrics should you be measuring? How do you correlate social media success to institutional
outcomes? Why does social media increase enrollment and retention?
QUESTIONS?
Betsy Soler – Social Media Community Manager
bsoler@fiu.edu Matt Herzberger – Director or Web Communications
mherzber@fiu.edu
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