Act on how to series session 3 - theres a party going on youre not there - summer 2011

There‟s a Party Going On

and You‟re Not There.

How to Uncover Hot Prospects Visiting Website and in Social Media Conversations.

Summer Webinar Series | Session 3 | July 28

About “HOW TO” Series

Lead Generation Techniques… to drive more qualified leads…

that YOUR sales will be excited to act on.

• Focus on How to Get Out of the Status Quo of:

** Sources: Sirius Decisions; Aberdeen Group

Only 20% of your

leads being followed up on

Only 16% of your

total leads deemed

sales-ready, actually

closing

Losing 80% of your

„bad leads’to

competitors

within 24 month

About Your Sponsors

Helps organizations of all

sizes find the best tools to fit

their needs

Provider of one of industry‟s

most popular and fastest

growing cloud-based integrated

marketing platforms

Previous Sessions

So Why Should I Call this Guy?

• How to Get Critical Lead

Data to Sales

• Change “Why” to:

“Wow, Can’t Wait to Call”

Make New Friends, Keep the Old

• Recycle, Educate and (Re) Deliver

• Change “Wasted Leads,

Resources & Campaign Dollars”

to: Opportunities and ROI”

This Week: There’s a Party Going On, You’re Not There.

Session Agenda:There’s a Party Going On, You’re Not There

The Problem The Opportunity Tools To Get

You There

Did You Know?

Social Media Channels…

•100 million Twitter

•750 million Facebook

•100 million LinkedIn

58% of Americans

use Internet as primary

research vehicle before

buying a product…

The Problem:Visibility. Or Lack There Of.

Website

• Visitors there for a reason

• No idea who the

person/company is

• Relying on forms to

convert visitors

• No direct correlation

between traffic and

target audiences

The Problem:Access. Visibility. Focus.

Social Media

• Overwhelming # of

conversations

• Treating new-media like

old-media

• Wrong focus: followers/likes

vs. building relationships

• Limited ability to monitor/join

• Still untested waters

Missed Opportunities

Website

It‟s your party, you should know:

• Whose attending; why they came

• How to contact for future „invites‟

Social Media

Missing party if not knowing:

• Whose talking about you

• Whose griping about something

you can solve

Results: Wasted Opportunity to Cultivate and Convert Those

That Are or Could Be Interested in You!

The Opportunity:Uncover Hot Prospects; Build Behavioral Profiles

The Opportunity:Expose Those Lurking on Your Website

• Know when leads,

customers are visiting;

what they‟re viewing

• Identify target contacts

from visiting companies

• Engage based on where

they‟re hanging out; how

interacting with you

It’s your party,

you should host it.

The Opportunity:Identify “A” List Parties

• Identify social channels

pertinent to your audience

• Focus on key influencers;

where they‟re playing

• Filter based on key words

and general topics

The Opportunity:So Many Parties..So Little Time.

• Discover social media

conversations you should

be a part of

• Know appropriate party

behavior

• Engage based on

opportunities

Social Media Tips:Put on Your Sunday Best

Know and Engage with

proper party etiquette

• Be approachable, personable

• Lean on your „wingman‟

• Don‟t be pushy or overbearing

• Avoid prolonged silences

• Communicate on all channels

Social Media Tips:Take it to the Next Step!

• Build continuous

relationships: reciprocate

likes, follows…

• Track who you‟ve been

talking to and what about

• Capture behavioral data for

appropriate sales follow-up

The Tools to Make it Happen

Turn Visitors and Conversations into Conversions…

Time to See the Tools..Introducing Wendi…!

Must Haves:

• Real-time website visitor visibility;

„they‟re here‟ alerts

• Conversation filters; quick posting

• Simultaneously post multiple channels

• Real-time lead profile; behavioral view

for sales engagement

The Opportunity:Convert Hot Prospects Into Opportunities

Join the party…

• Know your website visitors

and why they‟re there

• See and hear what‟s going

on in social conversations

• Engage, Engage, Engage!

The Tools to Make it Happen:Act-On Integrated Marketing Platform

World Class E-Mail

Marketing Core and

Deliverability

• 3rd Generation Email

• No Extra Cost for

Deliverability

Complete Set of Tools

on One Platform

• Drip, Web Analytics,

Landing Pages, Forms,

Scoring, CRM Integration,

Social Media, Reporting

and More…

• Focus Usability, Simplicity

and Manageability

Approach and Terms

that Work

• Start Simple, Automate

at Own Pace

• Affordable Pricing; Month-

to-Month Contracts

• Live Customer Support –

At No Additional Costs

Next Steps:Tremendous Opportunity

Learn More About Act-OnJoin Weekly Demo: www.actonsoftware.com

Request 1x1 Demo: sales@actonsoftware.com or (877) 530.1555

Don’t Be Left in the Dark…

They’re Out There, They’re Interested. Just Need to Engage, Convert Them!

Next Steps

Today‟s “How To” Guide plus:

• August 4 Session:

Why Spray & Pray Isn‟t Cutting it Anymore

Previous Session Materials Available

• Make New Friends But Keep the Old

• Why Should I Call This Guy?