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www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Achieve Results Through Online
Marketing
Christine da Silva
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
AlterSage | Who We Are
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Why You’re Here
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Facts and Figures
In 2008 Internet usage increased with 12.5% in SA
SA has more than 4.5 million internet users
The percentage of time people spend communicating online has increased with 18% since 2006
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Elements of Online Marketing
Search Engine Optimisation
(SEO)
Pay Per Click (PPC)
Advertising
Social MediaMarketing
Online PR
Online Reputation
Management(ORM)
Viral Marketing
Email Marketing
Web Copywriting
Website Usability
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Search Engine Marketing
Keywords
Paid Search Results
Paid Search Results
Organic Search Results
#1 on Search Engine Result
Page (SERP) through SEO
Competitors
Competitors
Search Engine Optimisation
(SEO)
Pay Per Click(PPC)
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Search Engine Marketing
All about CostAll about Content
SEO PPC
Links
Key-phrases
Limited
Key-phrases
Unlimited
Budget
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Measure Results
Visitors
Keywords
Demographic
Interests
Conversions
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Social Media Marketing
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Examples of multi-channel marketing
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Perdeberg Winery’s Multi Channel Approach
Events
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Selfmed’s Multi Channel Approach
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Hippo’s Multi Channel Approach
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Online is not rocket-science
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Basic Tips and Tricks
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
1. Design
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
2. Usability
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Usability
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
3. Content
is KING!
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Informative
Interesting
Optimised
Persuasive
Bolding
Content
Links
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Basic SEO: Tips and TricksKey-phrases
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Title & Meta DataBasic SEO: Tips and Tricks
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Bolding
Content
Links
H1 tag
Key-phrases
Call to action
Informative
Interesting
Persuasive
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Why Online Marketing?
Architecture
Design
Take-Aways
1. Targeted
2. Measurable
3. Cost-effective
Content
Audience
Channels
Overall marketing plan
Pay Attention To
Remember to: Track, Analyse and Measure
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Stand out from the crowd
www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage
How could online work for you?
Christine da Silva
(+27 21) 462 0036 | christine@altersage.com | www.altersage.com
Skype and Twitter: altersage
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