View
619
Download
2
Category
Tags:
Preview:
Citation preview
Accenture Customer Engagement
Accenture Interactive
Marketers are stretched thinBrands today are connecting with more customers in more personalized ways through a growing number of digital channels, but with the same or fewer resources.
The need in the marketplace
Complexity of solutionsAs more spend shifts to digital, marketers are challenged with managing a variety of solutions; it’s difficult to know which ones work well together and who to turn to.
Need to drive speed and simplicity Marketing teams along with their IT colleagues spend too much time and resources identifying, integrating, and customizing digital solutions and services.
Accenture Customer Engagement is an integrated set of digital marketing services and cloud solutions to help marketers create engaging customer experiences and achieve superior marketing results more quickly.
Fulfilling the need
End-to-End Services• Customer engagement—acquisition, growth, and retention• Digital innovation and transformation• Industrialized services at global scale
Adobe Marketing Cloud• Subscription-based, pay-per-use• Rapid deployment and integration• Industry-specific accelerators
Fulfilling the need
Fulfilling the need
Adobe Marketing Cloud delivers business value
Accountability Enables accountability by providing visibility into the reach, results, and ROI of every marketing activity and every customer.
Relevance Delivers integrated content to customers where they need it, when they want it, in a way they value.
Customer Insight Provides a complete, cross-channel, detailed view of each customer, and enables you to reach those customers with content that matters.
Time-to-Value Gets you to success faster because it is comprehensive, integrated, and doesn’t require a computer science degree to learn and use it.
Confidence Gives peace of mind because Adobe Marketing Cloud is the best marketing technology available.
ROI Drives marketing success, delivering real, quantifiable ROI.
Adobe Marketing Cloud delivers business value
Why we are different
Industry-Specific ExpertiseDeploy more relevant customer experiences more quickly with vertical market accelerators.
Customer Experience & DesignWorld-class capabilities from Fjord: Design & Innovation, part of Accenture Interactive.
Usage-Based PricingPay-per-use pricing for services and cloud-based solutions.
Integrated Services at ScaleIntegrated services from design and build to manage and run at global scale.
Agency-IndependentAccenture Interactive has a long track record of collaborating with leading agencies around the world.
Speed & FlexibilityEasily configure, integrate, and scale solutions and services.
Why we are different
Delivering digital experiences together
960+Accenture
Interactive clients
13+years’ experience
in digital marketing
7,500+global professionals
dedicated to helping CMOs and marketers
31Accenture Interactive design studios, R&D
offices, and Centers of Excellence, including Fjord and Acquity
64%of the Fortune 500
30+years’ as the
name synonymous with marketing
LEADERin 12 Gartner and
Forrester waves and magic quadrants for
digital marketing
100%of the top five auto, media, and North American airlines as loyal customers
Accenture Interactive
THANK YOUwww.accenture.com/ACE@AccentureSocial
Copyright © 2015 Accenture. All rights reserved.
Recommended