About face

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People are emotional decision makers.

Lauren
Recent studies show that the phenomenon is also related to our predisposition toward empathy -- the ability to understand and connect with others' emotional states.
Lauren
How many of you really want to yawn right now?
Lauren
•Thanks to mirror neurons that read emotions and foster empathy, whatever somebody else feels and shows on their face, you also feel. We tend to subconsciously adopt the expressions we detect in others because a perceived emotion activates the same brain circuits used to generate the identical emotion.
Lauren
So prime example of this...

Always promise hope.

‘Advertising does not first get attention, and then create an emotion.

Advertising creates an emotion, which results in attention’

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