View
1.440
Download
0
Category
Tags:
Preview:
DESCRIPTION
UX is HOT! There are few people who do it! There are even fewer who do it well! Some individuals claiming to “do UX” don’t really understand the full value that it can bring to the table and organizations are struggling to understand what it takes to reap the full benefits of UX. “ABCD… UX” playfully responds to this situation by offering a simple model that… 1. Calls us to re-examine our assumptions about User Experience and human centered design 2. Offers practical insight on how to educate an organization, 3. Demonstrates how to become a change agent in our own circles of influence 4. Outlines key principles for establishing and sustaining the practice human-centered design
Citation preview
A B C D UXUnderstanding, establishing and sustaining human-centered designMatthew Doty | @matthewjdoty | #abcdux
http://www.flickr.com/photos/mytudut/5188623575/sizes/z/in/photostream/
Intros
@matthewjdoty | #abcdux
About Me
3Matthew Doty | @matthewjdoty | #abcdux
@matthewjdoty | #abcdux
About RBA
4
@matthewjdoty | #abcdux
About you...
5
http://www.flickr.com/photos/86979666@N00/7623744452/sizes/z/in/photostream/
@matthewjdoty | #abcdux
!
Setting the Stage
6http://www.flickr.com/photos/stefrobrts/4305383439/
@matthewjdoty | #abcdux
I’ve seen a lot of places...
7
Razorfish!
Pentair!
American Standard!
Lennox!
Ameriprise!
Target
Life Time Fitness !
Best Buy!
OfficeMax!
Sears!
Marriott!
Kraft Foods
Ashley Furniture!
Goldman Sachs!
PNC!
AT&T!
JC Penney !
Acquity Group
@matthewjdoty | #abcdux
I’ve been called a lot of names...
8
UX Analyst
Usability Engineer
Information Architect
UX Consultant
UX Architect
UX Manager
UX Practice Lead
UX Director
@matthewjdoty | #abcdux
3 things have been getting clearer and clearer...
9
@matthewjdoty | #abcdux
The UX Boom
10
UX
@matthewjdoty | #abcdux
The UX Bandwagon
11
http://groups.ultimate-guitar.com/antibandwagon/pictures/personal/586278/
UX
@matthewjdoty | #abcdux
The UX Bubble
12
UX
@matthewjdoty | #abcdux 13
What do we do?
@matthewjdoty | #abcdux 14
A B C D UX
@matthewjdoty | #abcdux
A15
...is for Awareness
http://www.flickr.com/photos/dreamsjung/4951580120/sizes/l/in/photostream/
A wareness @matthewjdoty | #abcdux
“Knowing is half the battle” !
-GI Joe
16
http://www.flickr.com/photos/nerduo/3770972018/sizes/m/in/photostream/
A wareness @matthewjdoty | #abcdux
1. We need to know what UX is
17
A wareness @matthewjdoty | #abcdux 18
UX
A wareness @matthewjdoty | #abcdux 19
HCD
A wareness @matthewjdoty | #abcdux
2. We need to know how to explain UX
20
A wareness @matthewjdoty | #abcdux 21
Understanding, Empathizing & Advocating
A wareness @matthewjdoty | #abcdux
Balanced, thoughtful, interaction design
22
User Needs
Business Objectives
Creative/Brand Direction
Technical Capabilities
UX
A wareness @matthewjdoty | #abcdux 23
!!
!!
Cr
FED
UX
BA
Building on shared objectives
A wareness @matthewjdoty | #abcdux
3. We need to know what UX can really do
24
A wareness @matthewjdoty | #abcdux
What CAN UX really do?
25
$
@matthewjdoty | #abcdux
A26
Awareness of what UX is, how to explain it and what it can really do.
http://www.flickr.com/photos/dreamsjung/4951580120/sizes/l/in/photostream/
@matthewjdoty | #abcdux
B27
...is for Basics. !
!
!
http://www.flickr.com/photos/35168673@N03/6086229920/sizes/l/in/photostream/
B asics @matthewjdoty | #abcdux
“Gentlemen, this is a football” - Vince Lombardi
28
http://www.biography.com/people/vince-lombardi-9385362
B asics @matthewjdoty | #abcdux
What are the basics of UX/HCD?
29
“Doing UX” Staffing & Supporting UX
B asics @matthewjdoty | #abcdux
Basics: “Doing UX”
30
B asics @matthewjdoty | #abcdux
Basic Objectives
1. Understand, empathize with & advocate for the people who actually will use what you’re producing.
2. Design a solution that delivers on user needs while balancing other priorities.
31
B asics @matthewjdoty | #abcdux
Basic Activities
32
UX Evaluation
Interaction Design
User Research
UX Strategy
UX
B asics @matthewjdoty | #abcdux
Basics: Staffing & Supporting UX
33
B asics @matthewjdoty | #abcdux
Basic Characteristics • Empathetic• Articulate• Technical • Artistic• Systematic• Passionate
34
• Practical • Diplomatic• Quick-witted• Observant• Collaborative• Low-maintenance
B asics @matthewjdoty | #abcdux
Basic Characteristics
"The ideal is this hybrid person who's both right-brained and left-brained, high tech and high touch"!http://www.computerworld.com/s/article/9237419/UX_specialists_are_hot_commodities?omyId=18&pageNumber=2
35
http://www.flickr.com/photos/tza/3214197147/
B asics @matthewjdoty | #abcdux
Basic Needs
• Access to users/data• Sustained focus• Collaborative iteration• A seat at the table
36
@matthewjdoty | #abcdux
B37
Basics: The critical factors we need for successful HCD !
http://www.flickr.com/photos/35168673@N03/6086229920/sizes/l/in/photostream/
@matthewjdoty | #abcdux
C38
...is for Change !
!
!
!
http://www.flickr.com/photos/micronova/7717733878/sizes/l/in/photostream/
C hange @matthewjdoty | #abcdux
Keys to effective change
39
1. Identify what you want to change2. Pinpoint critical behaviors 3. Experience critical behaviors
http://farm1.staticflickr.com/91/240926153_a4844af7d4_o_d.jpg
C hange @matthewjdoty | #abcdux
1. Identify changes
40
C hange @matthewjdoty | #abcdux
What changes are we making?
41
• Learn more about UX• Hire UX talent• Implement human-centered thinking• Maximize the UX toolkit• Establish a UX practice• Mature the UX offering
C hange @matthewjdoty | #abcdux
2. Pinpoint Critical Behaviors
42
C hange @matthewjdoty | #abcdux
Critical Behaviors...
43
• Small/Simple • High impact • Yield desired results
http://farm8.staticflickr.com/7413/9880907526_fc91113349_h.jpg
C hange @matthewjdoty | #abcdux 44
http://farm3.staticflickr.com/2814/10951179445_d253b8e5db_o_d.jpghttp://farm4.staticflickr.com/3179/2646545536_ab97f0fa2f_b_d.jpg http://farm8.staticflickr.com/7203/6894115669_1dac45df42_b_d.jpg
C hange @matthewjdoty | #abcdux
Critical Behaviors: Establishing HCD
45
1. Experience your audience2. Make your thinking tangible3. Take a collaborative stance4. Practice “tactful persistence”
http://farm9.staticflickr.com/8194/8443342362_4724180678_b_d.jpg
C hange @matthewjdoty | #abcdux
3. Experience Critical Behaviors
46
C hange @matthewjdoty | #abcdux 47
C hange @matthewjdoty | #abcdux 48http://farm7.staticflickr.com/6023/6006966949_6d880267c1_o_d.jpg
C hange @matthewjdoty | #abcdux 49
Is it worth it?
Can I do it?
@matthewjdoty | #abcdux
C50
Change what needs to be changed. !
!
!
!
http://www.flickr.com/photos/micronova/7717733878/sizes/l/in/photostream/
@matthewjdoty | #abcdux
D51
...is for Discipline
http://www.flickr.com/photos/west_point/5357123117/sizes/l/in/photostream/
D iscipline @matthewjdoty | #abcdux
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” -Thomas Edison
52
D iscipline @matthewjdoty | #abcdux 53
D iscipline @matthewjdoty | #abcdux
Discipline = Work...
54
D iscipline @matthewjdoty | #abcdux
... hard, constant work!
55
D iscipline @matthewjdoty | #abcdux
Core Aspects of Discipline
1. Buy-in2. Accountability
56http://farm1.staticflickr.com/91/240926153_a4844af7d4_o_d.jpg
https://farm8.staticflickr.com/7186/7007372665_b91f1805a3_b.jpg
D iscipline @matthewjdoty | #abcdux
Generate buy-in
57
D iscipline @matthewjdoty | #abcdux
Maintain buy in
58
D iscipline @matthewjdoty | #abcdux
BEWARE OF GROUPTHINK!
59
D iscipline @matthewjdoty | #abcdux
Hold yourself accountable
60
D iscipline @matthewjdoty | #abcdux
Hold each other accountable
61
D iscipline @matthewjdoty | #abcdux 62
Is it worth it?
Can I do it?
@matthewjdoty | #abcdux
D63
Discipline ourselves to do things differently
http://www.flickr.com/photos/west_point/5357123117/sizes/l/in/photostream/
@matthewjdoty | #abcdux 64
A B C D UXAwareness Basics Change Discipline
@matthewjdoty | #abcdux
Questions?
65
http://www.flickr.com/photos/clarkstonscamp/4855087885/sizes/l/in/photostream/
@matthewjdoty | #abcdux
Recommended Reading
66
@matthewjdoty | #abcduxh"p://www.flickr.com/photos/thuanygabriela/4818584778/sizes/l/in/photostream/
THANK YOU!!!
67
A B C D UXA practical approach to understanding, establishing and sustaining human-centered design (HCD)Matthew Doty | @matthewjdoty | #abcdux
Recommended