A sneak peek inside global trend part 1

1

A sneak peek insideglobal trends by @juliabanana

When gaming invades real lifeTREND

Not everybody likes games, but everybody likes playing.”

Kudo Tsunoda, Creative Director Microsoft Kinect

“

One/Games create urgent optimism.

Two/Games create tight social groups.

Three/Games create blissful productivity.

Four/Games create meaning.

WHY EVERYBODY LIKES GAMES?

Jane MacGonigal,game designer & TED Talk speaker

FUN

REWARDING

MOTIVATING

SOCIAL

By age 21,the average American willhave spent more than 10,000 hours playing video games.

53% of Facebook users play games500+ MILLION USERS50% of Facebook log-ins are specifically to play games & 69% of gamers are women.

GAMES NO LONGER EXCLUSIVELY BELONG TO GEEKS

OUR DAILY LIFE HAS BEEN HACKED AND AMPLIFIED

LEVEL UP YOUR LIFE WITH:

WE ARE ENTERING THE WORLD OF GAMIFICATIONS

IT IS MORE THAN JUST ECO-FRIENDLY DRIVING WITH FIAT ECO:DRIVE

NIKE+ MAKES RUNNING FUN

PICK YOUR SIDE & START PLAYING

GET YOUR GAGA-VILLE AND BING-VILLE

Gamification of life Be entertaining & rewarding or you will be ignored.

IMPLICATIONS1.2.

Always on digital eco-systemTREND

2 BILLION PEOPLE ONLINE AND COUNTING…

One family. One room. Four screens. Four realities.

MERGING TOGETHEROFFLINES-ONLINES ARE

3 in 5 gay couples meet online1 in 5 couples meet online

1 in 5 divorces are blamed on

What happens in Vegas stays on…

ONLINE & OFFLINE ARE INFLUENCING EACH OTHER

YOUR VIP TREATMENT

YOUR ‘KLOUT’ DETERMINES

GETTING YOUR OWN FACEBOOK FRIENDS TATTOO

DOESN’T SOUND THAT CRAZY

It’s a hoax but...

...OR YOU CAN JUST GET A SOCIAL MEMORIES BOOK

CHASE AND WIN

YOUR MINI

IN AN A.R. GAME

HEINEKEN STAR PLAYER ALLOWS YOU TO INTERACT IN REAL TIME WITH YOUR FAVOURITE TEAM DURING UEFA CHAMPION’S LEAGUE MATCH

DECODE JAY-Z STORY THROUGH

PHYSICAL AND DIGITAL WORLD

PHYSICAL

FACEBOOK CHECK-IN

FOR COCA-COLA FANS

WE ARE DEVELOPING INTO

AN ‘UBIQUITOUS NETWORK SOCIETY’

Connected tissues across offline and online life. How can we mix and influence the two behaviours?

IMPLICATIONS1.

2.

Crowd-sourcing your lifeTREND

It’s not information overload, it’s filter failure.”

Clay Shirky, writer & consultant“

GOOGLE MIGHT BE THE BRAIN OF THE WORLD BUT…

WE ARE EXPERIENCING INFORMATION OVERLOAD.

People are connected up to 12 hours a day.People see more than 34 billion bits information per day (that’s 2 books per day).

Human absorption rate is 126 bits per second.And we have limited time for information intake: 24 hours a day = 1.441 minutes a day.

PEOPLE ARE CROWDSOURCING

THEIR LIFE THROUGH THEIR SOCIAL NETWORKS

My decisions are being made over here.

WELCOME TO #SMARTERWEB

90% of consumers trust peers recommendation & only 14% trust advertisements.

DORITOS ‘CRASH THE SUPERBOWL’ PIONEERED THE POWER OF CONSUMER-CREATED CONTENT BY AIRING FAN-MADE COMMERCIALS

GOOGLE RED BULL STREET ART VIEW CLAIMS TO BUILD THE WORLD’S LARGEST STREET ART COLLECTION THROUGH THE POWER OF COMMUNITY

NIKE TRUE CITY

TO MAKE THE CITY YOURS

INSPIRES & EMPOWERS YOU

LEGO ENABLES YOU TO DESIGN YOUR OWN DREAM LEGO SET

Social curation is the organic default.Be useful, help people to filter out the white noise.Your ‘otaku’ is one of your biggest asset. Acknowledge them. Appreciate them.

IMPLICATIONS1.

2.

3.

Looking to the EastTREND

The marketing world is global but the consumer is local and needs to be engaged & activated locally.”

Paul Bulcke, CEO Nestlé

“

INTRODUCING CHINA, THE WORLD’S NEW CONSUMERS

Today, China is the world’s second largest economy. By 2050, it is predicted that China will be approximately twice the size of the United States in purchasing power parity terms.

457 million internet users.Chinese spend 70% of their leisure time online.62% of Chinese internet user are mobile online.30% of Chinese access social media via their mobile phone.

If Facebook were a country, it’d be the world’s 3rd largest country. Yet Twitter, Facebook, YouTube and Google are not welcomed in China.

THE

GREA

T FI

REW

ALL

OF 2

.0

CAN YOU GUESS THE BRAND’S LOGOS?

PROUD TO BE‘MADE IN CHINA’ 山寨

SHAN ZAI

Chinese people are extremely aspirational and also extremely ethnocentric. They want to see an idealised future, and they view their future as Chinese. They want to engage with the world on their terms.” Tom Doctorrof

“

EMMA WATSON & TOM CRUISE JOINED SINA WEIBO IN ORDER TO REACH THEIR CHINESE FANS

50,000 followers within 2 days

UNIQLO LUCKY LINE CONNECTS

CHINA, JAPAN, AND TAIWAN

VW CHINA IS THE GLORIOUS PEOPLE’S CAR

GONG LI, SHU QI, AND JOAN CHEN WILL WHISK YOU THROUGH THREE CHINA’S MOST WELL KNOWN CITIES THROUGH

GONG LI, SHU QI, AND JOAN CHEN WILL

MOST WELL KNOWN CITIES

JOHNIE WALKER TAPS HAN-HAN TO REPRESENT CHINA YOUTH’S DREAM

MAO’S OLD SHWATCH IS 老乱 (LAO LEOW)

Don’t be oblivious to the narratives of others.Be prepared to face tough competition from local brands.The rise of the East doesn’t mean the end of the West.

IMPLICATIONS1.

2.

3.

37

fin.by @juliabanana