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Having a Facebook or Twitter presence is not an end onto itself, it must provide an ongoing value to the audience in order to be successful. This presentation outlines easy and affordable ways to develop content for social media fans and followers. (Originally presented by Tamar Koifman at the Luxury Interactive conference in London on May 25, 2011.)
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Creating an Engaging, Easy, and Affordable Content Strategy
Tamar KoifmanCo-Curator & Digital Strategist
@TamarStar
www.fashionscollective.com
@FashCollective
A RESOURCE FOCUSING ON THE UNIQUE OPPORTUNITIES AND CHALLENGES FACED BY THE FASHION AND LUXURY INDUSTRIES ONLINE.
WWW.FASHIONSCOLLECTIVE.COM || @FASHCOLLECTIVE
Who I Am
Co-curator of digital marketing resource for fashion and luxury brands
Recently re-located to Switzerland and joined DLG as a Senior Social Media Strategist
Launched e-commerce for the US market
Consulted on range of digital marketing efforts
Managed social media for the brand globally + developed digital campaigns
Consulted on the global rollout of e-commerce and digital initiatives
• Having a Facebook page or Twitter presence is not an end onto itself
• Must provide ongoing value for the audience
• There are easy and affordable ways to engage your audience and drive sales
• Relevant to both Big Brands and SmallBusinesses
Share Anything Behind the Scenes
Share Anything “Behind the Scenes”
Photo Shoots
Fashion Shows
Planning Meetings
Production
Pull Something Out From the Archives
Pull something out from the Archives
Vintage photos
Historical press clippings
Old advertisements
Ask Fans and Followers for Feedback
Ask fans / followers for feedback
Start a discussion
Encourage opinions
Ask for feedback on new products
Important: Actually LISTEN!
★ Bonus: Take ACTION!
Feature Your Employees
Feature Your Employees
Their favorite products
Their style
Their tips
A day in the life
Live Report from an Event
Live Report from an Event
Trade shows
Fashion shows
PR events
Parties
TV shows
Sports
Be Inspiring
Be Inspiring
Photos
Quotes
Destinations
Articles
Host an Online Event
Host an Online Event
Q&A with your company’s stars
Interviewing industry experts
Live stream anything
Share Press Highlights
Share Press Highlights
Magazine articles
Blog mentions
Celebrity sightings
Awards
Top and Best of Lists
Top and Best of Lists
Editorialize your product catalog
Best ways to style
Top customer favorites
Bestsellers
Tip: Odd numbers do well
Key Takeaways
• Having a Facebook page or Twitter presence is not an end onto itself
• Must provide ongoing value for the audience
• There are easy and affordableways to engage your audience and drive sales
1. Go Behind the Scenes2. Pull from the Archives3. Ask for Feedback4. Feature Employees5. Live Report from an Event6. Be Inspiring7. Host an Online Event8. Share Press Highlights9. Create Best of Lists
9 Engaging, Easy and Affordable Content Ideas
Tamar KoifmanCo-Curator & Digital Strategist
@TamarStar
WWW.FASHIONSCOLLECTIVE.COM || @FASHCOLLECTIVE
Merci!
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