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Block 2: 'Dee it yersel' (User Generated Content)
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USER GENERATED CONTENTWHY IS IT IMPORTANT?
INFLUENCES
WHERE HOW WHEN
Speed Camera DataUser Reported Mobile App
(Trapster)
Traffic and transport reports from twitter(Commuter Feed)
15,000,000 travelers from 190 countries planned trips
here this week(Trip advisor - yesterday)
72% of UK young professionals say that
consumer reviews have influenced their travel
choice(EyeforTravel - Research)
Mash Ups - including:Crime DataDestinationsUser Submitted(Stumble Safely)
Car Sharing(MyLifts.com)
WHO
MANAGE - PARTICIPATE - CONNECT
complaints compliments
needs competitors
crowd influencer
crisis audit
thread ROI
Image references
•Facebook.com
•Office.co.uk
•shin.onitsukatiger.co.uk
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