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8 DOs and DON’Ts for SaaS startups
Nick Franklin Christoph Janz
1
Don’t give away your product too cheaply!
2
Don’t assume that because you’re growing at >20% MoM in your first year…
…that you can do that in your second year
3
DON’T RE-INVENT THE
WHEEL!
DON’T RE-INVENT THE
FUCKING WHEEL!
DON’T RE-INVENT THE
FUCKING FECKING WHEEL!
4
Don’t mistake latent demand for product-market-fit
5
Don’t screw up your fundraising!
6
Do everything you can to win the US
Do everything you can to win the US
Global software market (2013)
North America Rest of the world
7
Don’t end up in the SaaS graveyard of low LTV and
high CAC
Don’t end up in the SaaS graveyard of low
LTV and high CAC
High
Low
Low HighCACs
LTV
Don’t end up in the SaaS graveyard of low LTV and
high CAC
8
Don’t blow you seed round on paid ads…
…invest in engineering & build a world class product
Thank you! Questions?
nick@chartmogul.com
@nick_franklin
christoph@pointninecap.com
@chrija
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