7.5 Consumer Trends affecting Marketing in 2013/14

| p.

I N S I G H T S • I D E A S • R E S U LT S7.5 CONSUMER BEHAVIOUR Trends

& the IMPACT on marketing

for 2013 and beyond

July 15, 2013

| p.

I N S I G H T S • I D E A S • R E S U LT S7.5 CONSUMER BEHAVIOR Trends

& the IMPACT on marketing

for 2013 and beyond

July 15, 2013

| p.

I N S I G H T S • I D E A S • R E S U LT S7.5 CONSUMER BEHAVIOUR Trends

& the IMPACT on marketing

for 2013 and beyond

July 15, 2013

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

4

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

5

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

6

| p. 7

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

8

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

9

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

10

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

11

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

12

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

13

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

14

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

15

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

16

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

17

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

18

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

19

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

20

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

21

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

22

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

23

| p.

I N S I G H T S • I D E A S • R E S U LT S

1. Move from the

ATTENTION ECONOMY to the ATTRACTION

ECONOMY

| p.

I N S I G H T S • I D E A S • R E S U LT S

1. Move from the

ATTENTION ECONOMY to the ATTRACTION

ECONOMY

| p.

I N S I G H T S • I D E A S • R E S U LT S

1. Move from the

ATTENTION ECONOMY to the ATTRACTION

ECONOMY

| p.

I N S I G H T S • I D E A S • R E S U LT S

1. Move from the

ATTENTION ECONOMY to the ATTRACTION

ECONOMY

| p.

I N S I G H T S • I D E A S • R E S U LT S

1. Move from the

ATTENTION ECONOMY to the ATTRACTION

ECONOMY

| p.

I N S I G H T S • I D E A S • R E S U LT S

1. Move from the

ATTENTION ECONOMY to the ATTRACTION

ECONOMY

| p.

I N S I G H T S • I D E A S • R E S U LT S

1. Move from the

ATTENTION ECONOMY to the ATTRACTION

ECONOMY

| p.

ATTRACTIONECONOMY

ATTENTION ECONOMY

Interruption Engagement

Directors Connectors

One-to-many Many-to-one

Reactive Interactive

Return on Investment Return On Involvement

Heavy users Inspirational Consumers

Big promises Intimate gestures

What you need What I want

| p.

I N S I G H T S • I D E A S • R E S U LT S

1. What’s your role in the

ATTRACTION ECONOMY?

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

33

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

34

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

35

| p.

I N S I G H T S • I D E A S • R E S U LT S 2. Evolution from

CONSUMER to PROSUMER to

SELLSUMER

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

37

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

38

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

39

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

40

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

41

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

42

| p. 43

| p.

I N S I G H T S • I D E A S • R E S U LT S

CONSUMER = Extracting Value

PROSUMER/SELLSUMER

= Adding Value

| p. 45

| p. 46

| p. 47

| p.

I N S I G H T S • I D E A S • R E S U LT S

2. The Collaborative Economy

| p.

I N S I G H T S • I D E A S • R E S U LT S

2. Every brand must evaluate a business model of renting, lending,

or gifting their products and services

| p.

I N S I G H T S • I D E A S • R E S U LT S

2. Every brand must evaluate a business model of renting, lending,

or gifting their products and services

| p.

I N S I G H T S • I D E A S • R E S U LT S

2. Every brand must evaluate a business model of renting, lending,

or gifting their products and services

| p.

I N S I G H T S • I D E A S • R E S U LT S

2. Every brand must evaluate a business model of renting, lending,

or gifting their products and services

| p.

I N S I G H T S • I D E A S • R E S U LT S

2. How are you ADDING VALUE?

How are you COLLABORATING WITH

CONSUMERS?

| p. 54

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

55

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

56

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

57

| p.

I N S I G H T S • I D E A S • R E S U LT S

3. Our day is filled with

MOBILE MOMENTS

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

59

| p. 60

| p. 61

| p.

I N S I G H T S • I D E A S • R E S U LT S

3. How are you enhancing

MOBILE MOMENTS?

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

63

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

64

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

65

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

66

| p.

I N S I G H T S • I D E A S • R E S U LT S

4. The EXPECTATION ECONOMY

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

68

| p. 69

| p. 70

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

71

| p.

I N S I G H T S • I D E A S • R E S U LT S

4. How are you

SURPRISING and DELIGHTING?

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

73

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

74

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

75

| p.

I N S I G H T S • I D E A S • R E S U LT S

4. Advertising is now

LESS ABOUT MESSAGING and more about

CONTENT CURATION/DISTRIBUTION

and increasingly about UTILITIES

and SERVICES

| p.

I N S I G H T S • I D E A S • R E S U LT S

4. Advertising is now

LESS ABOUT MESSAGING and more about

CONTENT CURATION/DISTRIBUTION

and increasingly about UTILITIES

and SERVICES

| p.

I N S I G H T S • I D E A S • R E S U LT S

From changing perceptions to changing

reality

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

79

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

80

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

81

| p.

I N S I G H T S • I D E A S • R E S U LT S

5. What SERVICE does

your ADVERTISING PROVIDE?

How are you changing

REALITY?

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

83

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

84

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

85

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

86

| p.

I N S I G H T S • I D E A S • R E S U LT S

6. The ONE SCREEN WORLD

| p.

I N S I G H T S • I D E A S • R E S U LT S

6. The ONE SCREEN WORLD

| p.

I N S I G H T S • I D E A S • R E S U LT S

6. The ONE SCREEN WORLD

| p.

I N S I G H T S • I D E A S • R E S U LT S

6. The ONE SCREEN WORLD

| p.

I N S I G H T S • I D E A S • R E S U LT S

6. What’s your

ONE SCREEN STRATEGY?

What makes you

INTERESTING?

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

92

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

93

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

94

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

95

| p.

I N S I G H T S • I D E A S • R E S U LT S7. Nobody knows

ANYTHING.WE ARE ALL

LEARNING.

| p.

I N S I G H T S • I D E A S • R E S U LT S7. Nobody knows

ANYTHING.WE ARE ALL

LEARNING.

| p.

I N S I G H T S • I D E A S • R E S U LT S7. Nobody knows

ANYTHING.WE ARE ALL

LEARNING.

| p.

I N S I G H T S • I D E A S • R E S U LT S7. Nobody knows

ANYTHING.WE ARE ALL

LEARNING.

| p.

I N S I G H T S • I D E A S • R E S U LT S7. Nobody knows

ANYTHING.WE ARE ALL

LEARNING.

| p.

I N S I G H T S • I D E A S • R E S U LT S

7. What’s your INNOVATION STRATEGY?

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

102

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

103

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

104

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

105

| p.

I N S I G H T S • I D E A S • R E S U LT S

7. Advertising needs more

T-SHAPED PEOPLE!

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

107

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

108

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

109

| p.

I N S I G H T S • I D E A S • R E S U LT S

7.5. Do you nurture a

T-SHAPED CULTURE?

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

111

| p.

Purpose

• Introduce a “ceiling” recommendation to stretch

investment levels considerably and achieve a new level of

partner status, resulting in more impactful, ambitious

campaigns for Visa

‒ Approach should incentivize Google and Facebook to be more

proactive in Service Levels, Innovative Solutions and Training &

Education

• Provide further explanation of methodology used to

determine “floor” partnership allocations

112