5 Reasons Why Your CMS Should Move to the Cloud

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Rivet Logic & Crafter CMS Moving Your CMS to the Cloud

Brendan Coleman | Practice Director |Web Experience

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Agenda !  Intro

!  5 Reasons To Move Your CMS to the CLOUD

!  Web Design & Deployment Questions

!  Customer Patterns – Why Crafter Keeps Winning

!  Best Practices for Building Memorable Web Experiences

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Rivet Logic Overview !  Full Service Consulting and Integration Services

!  HQ – Reston, VA "  Offices across the US and Costa Rica

!  Aware Winning Platinum Partners for Leading Open Source Technologies

•  Web  Experience  Management     •  Digital  Publishing    

•  Big  Data  Applica9ons     •  Social  Intranets    

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Major  Brands  Major  Implementa9ons  

Major  Success  

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Crafter Cloud

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Crafter Cloud CMS !  User friendly Authoring tools

!  Easy Integration

!  Omni-Channel Experiences

!  High Performance Content Delivery

!  Personalization & Targeting

!  Development Tools – Groovy, Spring, Freemarker, etc

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Moving Your CMS to Crafter Cloud

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5 Reasons Why Crafter Cloud 1.  Custom Development Experience in the Cloud

"  Personalized "  Use any front end framework "  Short release cycles

2.  Full Featured CMS "  Design "  Integration "  Security

3.  Augment IT "  Accelerate time-to-market "  Limit overhead & dependencies

4.  Cost 5.  Running your business at the speed of the market

"  Keep pace with consumers and technology

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Design & Deployment Questions

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Web Experience Management

Easy  to  Use  

Mul9  Channel  

Personaliza9on  

Engagement  

Integra9on  

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Who are my Users? What do they Need?

Internal   External    

•  Design  Requirements  •  Expecta9ons    •  Content  Requirements  •  Feature  Request  •  Frequency  of  updates  •  IT      

•  Percep9on  –  how  do  users  view  the  brand    

•  User  Expecta9on  •  Content    •  Context  –  consuming  content    •  Product  •  Reliability  

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Customer Win Patterns

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Patterns Leading to Crafter Cloud

Full  Featured  CMS  

Minimal  IT  Overhead    

Time  to  Market    

Consolida9on  

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Why Crafter Cloud Continues to Win !  Rebranding a 30yr old Company

"  Cost Effective "  Needed now "  Future site consolidation

!  Creating an Identity in Ad Tech "  CMS to support pixel perfect design "  Full featured "  Time to market

!  Enhancing a Global Platform "  Supporting social capabilities "  Limited Platform Disruption "  Time to market with customization and flexibility

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Creating a Memorable Web Experience

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Best Practices

! Consistent

! Contextual

! Conversational

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Take Aways !  Custom Developer Experience in the Cloud

!  Full Featured CMS

!  Crafter Compliments Design Requirements

!  Enables a Tailored User Experience

!  Accelerate Time-to-Market

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