42 Digital Predictions For 2010-2019

42 Digital Predictions

for 2010 – 2019

By Freddie McMahon

This is a collection of digital

predictions covering the next ten

years. The threads of all these

predictions are already underway.

Digital Predictions 2010-2019 | © FusionExperience Ltd 2010 | fusion-experience.com | twitter FEXCEX

FusionExperience

Mobile devices will become the

dominant touchpoint for

personalised intelligence services

impacting everything.

FusionExperience

Mobile point-of-presence will

become a major orchestrator for

personalised services and

contextual in-flight ads.

FusionExperience

Infomercials make a come back

when applied to the new ad

inventory generated by mobile

point-of-presence applications

such as mapping.

FusionExperience

Business processes will be

extended into the mobile as

mobility productivity comes to the

FusionExperience

Mobile point-of-presence and

Digital Dialogue moves the

Minority Report vision mainstream,

with the exception of iris

recognition.

FusionExperience

Consumer robots will be found in

every digital home, with each type

designed to perform a needed

function. Digital dialogue with the

‘pet named’ robot via mobile phone

will enable tasks to be undertaken

remotely.

FusionExperience

Consumer robots will be common

place for health, household chores

security patrols, looking after the

pets and taking in parcels from

Amazon.

FusionExperience

Web 4.0 Artificial Intelligence

Complementing Humans will

become mainstream with Web 5.0

Artificial Intelligence Surpassing

Humans gaining traction within

niche markets.

FusionExperience

Web 4.0 and Web 5.0 will be

driven by a blend of black-box

solutions where the algorithms are

hidden and white-box solutions

where the algorithms are

transparent.

FusionExperience

Consumer Robots will be

connected to mobile cloud services

so that their intelligence continually

evolves.

FusionExperience

Human Powered Artificial

Intelligence (white-box) will create

interactive knowledge on a large

scale for access at all digital

touchpoints, including consumer

robots, leading to the acceleration

of learning at the edge.

FusionExperience

The Wisdom of Elders will power

Human Powered Artificial

Intelligence to create large scale

Knowledge Assets.

FusionExperience

Knowledge Assets will be

monetised as working collateral.

FusionExperience

Avatars will be used everywhere as

personal assistants using digital

dialogue for interactive

instructions, including being the

preferred approach for conducting

search and organising meetings.

FusionExperience

Search engine banner advertising

revenues tariffs will considerably

be lower as new types of ad

inventory become more dominant.

FusionExperience

Empathy linked with traditional key

performance indicators will

become the way to measure

customer experience and

economic prosperity.

FusionExperience

Empathy will become a must have

intangible measurement reported

within annual reports for use by

institutions and credit rating

agencies.

FusionExperience

Return-on-Marketing will become a

mainstream science covering all

touchpoints, interactions,

transactions, value and empathy.

FusionExperience

Return-on-Marketing will become a

must have intangible measurement

reported within annual reports for

use by institutions and credit rating

agencies.

FusionExperience

Marketing will fundamentally move

from monologue to dialogue

enabling customised solutions that

will change sectors such as

pharmaceuticals.

FusionExperience

Most Financial Services will have a

Chief Marketing Officer and a Head

of Research & Development in line

with other industries to keep pace

with demand-driven change.

FusionExperience

Optimising interactions across all

touchpoints for socioeconomic

value creation will become

mainstream to determine Return

on Capital Employed.

FusionExperience

Personalised design of physical

products, especially clothing, will

enable a shift towards mass

customisation.

FusionExperience

Personalised design of financial

products will create a shift towards

re-intermediation away from

comparison sites.

FusionExperience

Personal branding of ‘Me Inc’ will

become dominant influencers

within social networks; these ‘stars’

will attract agents to represent the

socioeconomic interests.

FusionExperience

‘Consumer’ cooperatives will

emerge through self-forming

networks of consumers as

powerful demand-side influencers

within the market.

FusionExperience

Digital dialogue in the form of voice

or text will become the dominant

form of content as interactions

become streamlined and simplified

for a time poor society.

FusionExperience

Influencer marketing will become

main stream using ‘Me Inc’ and

‘Consumer’ networks.

FusionExperience

‘Consumer’ cooperatives will use

the power of their aggregated

personal data to unlock new value

with big brands.

FusionExperience

Intelligence driven design will

change the human experience as

personalised decision journeys

become mainstream.

FusionExperience

Customer decision pathway flows,

patterns and outcomes across all

touchpoints will provide

transparency of emergent nano

market segments.

FusionExperience

Visualisation will become the

preferred way to interact with multi-

dimensional behavioural flows,

patterns and outcomes across all

touchpoints to understand nano

market segmentation.

FusionExperience

Networked-centric organisations

will become mainstream to keep

pace with demand-driven change

covering every touchpoint.

FusionExperience

Sense-Understand-Respond will

become the mantra for network-

centric organisations using

visualisation more in keeping with

Military Central Command or

Trading Systems.

FusionExperience

Virtual team work around shared

spaces for parallel working will

become mainstream.

FusionExperience

Simulate to innovate using ‘shared

spaces’ will become mainstream

for adaptive organisations to

dramatically reduce the time to

value, whilst increasing higher

levels of certainty.

FusionExperience

3D Internet fails to reach

mainstream but instead becomes a

niche market for specialised

applications especially in

education.

FusionExperience

Cloud Computing becomes

mainstream as build your own

applications through pick and mix

of different software components

and pay-as-you use charging

changes the fundamentals of

software economics.

FusionExperience

All major software investments will

be approved through data driven

simulations tested with the

targeted customer to ensure return

on investment.

FusionExperience

The ‘Power of Many’ is used to

create new capabilities in areas

ranging from unknown risks to co-

innovation.

FusionExperience

Mobile will set the pace for

innovation as the internet falls into

second place for innovation.

FusionExperience

Each year between 2010 and 2019

will be considerably faster than the

previous year meaning that

artificial intelligence needs to

complement ‘time poor’ human

pressures.

FusionExperienceFusionExperience

Locations

London

Cheshire

Edinburgh

Head Office

International House

1 St Katharine’s Way

London, E1W 1UN

w/ www.fusion-experience.com

t/ + 44 (0) 207 084 7500

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