3 Ways to Differentiate Mobile Apps

How To Differentiate Mobile Apps

© 2014 Progress Software Corporation. All rights reserved. 2

The Need for Better Apps

Technology is more advanced

now than it has ever been

People spend as much time on

their phones as they do on PCs

Customers won’t use apps that

aren’t valuable

Customers want faster, smarter

apps

© 2014 Progress Software Corporation. All rights reserved. 3

Creating the MobileUX Your Customers Want

When creating a mobile app,

ask yourself these 3 questions:

1. Will this app deliver clear

value?

2. Does this app deliver optimal

efficiency?

3. How simple does it seem to

use?

Let’s take a closer look at these…

© 2014 Progress Software Corporation. All rights reserved. 4

Delivering Clear Value

The best mobile experiences create a

lasting first impression by providing

immediate value without delay

Choosing a small portion of the screen

for the search bar leaves more space

for compelling visuals

Engage your customers by presenting

relevant content instead of overloading

them with trivial information

© 2014 Progress Software Corporation. All rights reserved. 5

Optimizing Efficiency

In order for an app to be

successful, it must run quickly

and efficiently

Provide smooth navigation to

avoid frustrating users with

complex tasks

Plan for short attention spans.

While mobile use is frequent, it

takes place in shorter

increments

© 2014 Progress Software Corporation. All rights reserved. 6

Simplifying Presentation

Build your apps dependent on

simple gestures such as swiping or

flipping to the next screen

Minimize the number of labels, text

and scroll bars on one screen

Maximize limited space with images

and icons that smoothly guide the

customer through the app

Learn the secrets of

successful web and mobile

applications:

www.progress.com/mobileux

http://www.progress.com/MobileUx